The company's annual report of five predictions for the next five years is all about the benefits of big data: stores, cities, classrooms, and hospitals.
Read an article summarizing the report here: http://www.fastcoexist.com/3023514/futurist-forum/do-you-know-what-life-will-be-like-in-5-years-ibms-top-scientist-does?curator=MediaREDEF
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