[Philip Lelyveld comment: Peter Guber announces his new marketing startup.]
I’ll tell you what I’ve decided to do. After that fateful class, I joined with Jonathan Cohen—the founder of SocialChorus, the first influencer marketing platform—and the authors of Trillions—who run the world’s premiere independent pervasive computing consultancy called MAYA and I became a founding investor in a new kind of agency dedicated to made media. Think of it as “Tell to Win meets Trillions.” The first native made media agency focused on helping organizations prepare, manage, and thrive as products become influencers and consumers, and their products tell their own connected stories. We call it AoT (Link: http://www.aot.co ) and I am very excited to say that it is launching this week at CES.