by Paul Daugherty, CTO of Accenture
Companies are using digitally fueled technology to create new, visionary business models that are unlocking opportunities in entirely new industry segments, and opening doors to new customer markets. This is resulting in higher growth than would be possible by remaining tethered to traditional business models.
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These companies are doing two things. First, they are embedding digital technology within every aspect of the business, connecting the company with digitally-enabled suppliers and customers — everyone who touches, buys or services the company’s products. And they are opening themselves up to new flexible ventures and partnerships with other industry sectors. The digital enablement of companies and supply chains facilitates this cross-sector collaboration.
See the full story here: http://recode.net/2014/01/22/big-is-the-next-big-thing/