This massive amount of entertainment data can be used to form frameworks to pinpoint cast members in episodes, guest stars and episode descriptions.
As a result, metadata helps organise social conversations and maximise the information people really want. It makes search more powerful and enables more meaningful interactions between viewers, content creators and brands.
Social media sites understand the power of metadata for helping connect to conversations and targeting specific interests. Facebook for example uses entertainment metadata to improve the search and discovery process across its network. Its new social graph search tool allows users to search for interests such as “TV shows my friends are watching”, and gather results based on answers collected from their social connections’ shares on the network.
See the full story here: http://www.iptv-news.com/2014/02/report-metadata-takes-leading-role-in-social-entertainment/