CinemaCon 2014: ‘4-D’ theater coming to Regal Cinemas L.A. Live
A South Korean company aiming to transform the way Americans experience movies at the multiplex is bringing its "4-D" theater technology to Los Angeles.
Seoul-based CJ Group, the conglomerate that operates Asia's largest theater chain, has signed a deal with AEG to open a "4-D" theater at Regal Cinemas L.A. Live Stadium 14 in downtown L.A. this summer.
The technology, called 4DX, combines moving and vibrating seats with wind, strobe, fog, rain and scent-based effects, all of which is synchronized to the action on screen.
The venue would be the first American "4-D" theater for the CJ Group, which has already expanded into Japan, Taiwan, Chile, Columbia, Croatia and United Arab Emirates, among other countries.
See the full story here: http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-aeg-4d-theater-20140324,0,4666741.story#axzz2xXyV8q6d