philip lelyveld The world of entertainment technology

The first day of SMPTE’s Technology Summit On Cinema at NAB featured a session called “From Camera to Consumer — the New Post Production.” Digital Studio GM for Walt Disney Studios, Leon Silverman, gave a funny and animated presentation during the session about the many versions of a movie that Disney must produce for international audiences. In the case of the animated feature “Planes,” not only did Disney create dozens of native language dubs and subtitled versions, but it also changed details in the animation to please the local audience.

See the full story here: http://www.etcentric.org/smpte-tech-summit-at-nab-the-trials-of-global-distribution/