FROM THE NAB SPROCKIT STAGE: CREATING WATCH ABC PRODUCT
April 8, 2014
Ken Williams, executive director and CEO of ETC@USC, moderated a Disney/ABC Television Group panel at NAB called “Creating the Watch ABC Product.” From the SPROCKIT stage Monday in Las Vegas, the panel included Albert Cheng and Skarpi Hedinsson of the Disney/ABC Television Group, Ralf Jacob of upLynk and Doug Knopper of FreeWheel. The discussion focused on content creation, advertising, distribution workflow, technology integration and vendor relationships.
In 2005, Albert Cheng understood that Disney’s primary competitor for content delivered over the Internet was piracy. He, along with Skarpi Hedinsson and the Disney team envisioned a world with multiple platforms, formats, and devices, and worked to develop the content creation and distribution workflow to realize that vision. Early on they decided to integrate the best vendor solutions for the various components of that vision, rather than build them internally. Skarpi understood that technology integration was a complex problem, so he worked to standardize their content file format in order to smooth the workflow process.
See the full story here: http://www.etcentric.org/from-the-nab-sprockit-stage-creating-watch-abc-product/#more-77596