philip lelyveld The world of entertainment technology

14Apr/14Off

‘Airbnb For Retail’ Startup Storefront Raises $7.3M From Spark Capital, Expands To LA

[Philip Lelyveld note: could this be the new retail model - maintain commodity stock for your core business, and pop-up everything else to the highest vendor/bidder?]

pop-up-shop-e1397456994783Storefront launched as a platform to connect those who have shops or empty real estate in highly trafficked areas with merchants who wish to make their goods available without making major investments in opening up a store right away.

Just as Airbnb offers a marketplace for people to make their homes available for others to stay in, Storefront allows those who have retail space to rent it out to merchants on a temporary basis.

The platform offers everything from full retail stores that can be used as pop-up shops to shelf space in boutiques available on a temporary basis. Merchants can rent space on a daily, weekly, or monthly basis, based on how much time or space they want.

According to co-Founder and CEO Erik Eliason, those locations range from neighborhood shops to MTA subway stops in New York to W hotels and other unique spaces.

Koyfman pointed out that Storefront could also be used to enable artists to launch their own show without booking space in a gallery, or for an online or mobile company to launch new products and showcase them to consumers by finding spaces with lots of guaranteed foot traffic.

See the full story here: http://techcrunch.com/2014/04/14/storefront-7-3m-spark-capital/?ncid=tcdaily

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