philip lelyveld The world of entertainment technology

22Apr/14Off

More than half of broadcast primetime viewing now happens after 3 days from air date

“Based on the report’s findings, which is broken into three parts — free-on-demand, subscription-on-demand and transactional-on-demand — an average of 43.3 million televisions (out of a total of 111 million) accessed VOD content, with almost nine hours of time spent viewing per month,” and 66 percent of prime time program viewing occurred after the third day of original broadcasts.

See the full story here: http://creativeplanetnetwork.com/dcp/news/more-half-broadcast-primetime-viewing-now-happens-after-third-day-its-original-air-date/66151

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