Entertainment Identifier Registry (EIDR) announced today the welcoming of Watchwith® to its membership of entertainment and technology industry leaders. The addition of Watchwith marks the first EIDR member company to specialize in interactive video and second screen experiences, extending the reach of the EIDR’s universal ID solution to interactive companion experiences on mobile, web, advanced set-top boxes and Internet-connected TVs .
Watchwith’s sync-to-broadcast content management system is the leading solution for television networks and programmers to create, control and distribute interactive content , commerce and advertising in sync with their programming and commercials. The EIDR identifier is increasingly leveraged in digital video supply chains that include content owners, content distributors, electronic retailers and technology provider companies.