[Philip Lelyveld comment: this could define the future of media monetization.]
Every frame of video, every audio sample and their associated metadata are addressable as web URLs, making them easily accessible to operators and automated processes wherever they are. In simple language, this will allow content creators to locate and work with media wherever it is stored, create a finished product from any of the parts and send it anywhere.
See the full story here: http://www.quantel.com/page.php?u=2610f4f2812d8062e186b1f79fa3c71f