Photos Trusted but Verified
Izitru (pronounced: “is it true”) allows users to upload images that they are skeptical of, and puts the images through six forensic tests to create a “trust rating” in return.
Although Dr. Farid intended the service to be used by citizen journalists to verify whether a source is accurate or not, Izitru has great potential beyond that.
Insurance companies could verify that claimants’ accident photos are real, and could use Izitru in their online claim forms. Internet auction businesses such as eBay, could use the service to add credibility to the images of items offered for sale.
“Nobody would deny there is a need to authenticate photos,” said Dr. Farid. “More and more photojournalists are putting images out there. This is a way of getting people into the habit of bypassing the doubt.”
See the full story here: http://lens.blogs.nytimes.com/2014/05/07/photos-trusted-but-verified/?_php=true&_type=blogs&_r=0