philip lelyveld The world of entertainment technology

3Jun/14Off

New Chip to Bring Holograms to Smartphones

MK-CM803_HOLOGR_G_20140602175917One chipset, small enough to fit into a smartphone, is capable of projecting video on a surface with a 48-inch diagonal. A patchwork of chips, laid together, can form far larger and more complex images. The first iteration of the chip, which is scheduled to begin shipping next year, will only project 2-D videos, but the next version, expected to follow soon after will feature holographic capability, according to Ostendo's chief executive and founder, Hussein S. El-Ghoroury.

During a recent test reviewed by The Wall Street Journal, Ostendo showed a working prototype: a set of six chips laid together that beamed a 3-D image of green dice spinning in the air. The image and motion appeared consistent, irrespective of the position of the viewer.

According to Ramesh Raskar, an associate professor at the Massachusetts Institute of Technology, who is working on 3-D displays for MIT's Media Lab, Ostendo's advantage and the key to its 3-D capability is its resolution. The Retina display on Apple Inc.'siPhone, for example, has about 300 dots per inch, Ostendo's chips are at about 5,000 dots per inch.

Ostendo, which says it has several opportunities with major handset manufacturers, expects the first 2-D projector unit to be in the hands of consumers before the summer of 2015. With a lens attached, it will be less than 0.5 cubic centimeters, roughly the size of the camera in the iPhone. It also expects to begin manufacturing the second version of the chip, with 3-D capability, in the second half of 2015. The cost to the consumer should be about $30 a chip, Ostendo estimates.

See the full story here: http://online.wsj.com/articles/new-chip-to-bring-holograms-to-smartphones-1401752938#printMode

Watch the video of the hologram here: http://stream.wsj.com/story/world-stream/SS-2-44156/SS-2-546759/?mod=wsj_streaming_world-stream

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