Free Music, at Least While It Lasts
The outbreak of free is being felt all over the economy, but music is an industry that has produced the soundtrack of contemporary American life. Artists are singing the blues about the crippling effects of streaming, and no one wants to be part of the day the music died.
Spotify has doubled its number of subscribers, paid and unpaid, in the last 18 months and reached a milestone of 10 million paid subscribers worldwide last month. In May, Pandora served up 1.73 billion hours of music, up 28 percent over the previous year. The two services have important differences, but they both have premium pay options as well as ad-supported free models. And Amazon, Apple and YouTube are all moving swiftly into the streaming space.
Books have retained some value in an evolving personal media ecosystem, partly because the physical artifact is more attractive than the plastic CD case (which can be opened only with a crowbar). CD collections no longer signify cultural identity. (LPs, which are making a niche comeback, are a different matter.)
I wrote a profile of Neil Young a while ago in which he railed about the loss of sound quality, but as Clay Shirky, a professor at New York University’s Interactive Telecommunications Program, has said, “good enough is good enough.” The convenience of pushing a button on a handheld device that streams wirelessly to a speaker is always going to trump hunting down a CD with marginally better sound and plopping it into a player.
Writing in The Daily Beast last week, the musician Van Dyke Parks said that in the good old days, a song he recently wrote with Ringo Starr would have provided him “with a house and a pool.” But at current royalty rates, he estimated that he and the former Beatle would make less than $80, which means he will have to choose between a dollhouse and a kiddie pool and then share it with Mr. Starr.
Read the full story here: http://www.nytimes.com/2014/06/09/business/media/free-music-at-least-while-it-lasts.html?curator=MediaREDEF&_r=0