5Jul/14Off
Jeff Koons: a master innovator turning money into art
Koons, more than any other artist, has embraced the new possibilities that open up when you can charge seven- or even eight-figure sums for a single piece: his art is like the new luxury apartment buildings going up in Manhattan, which only make financial sense once the residences inside can sell for more than $5,000 per square foot. Koons’s art might be empty; it might be banal. But Koons does something very interesting, which very few other artists do. He turns money into art, rather than just turning art into money.
See the full story here: http://www.theguardian.com/artanddesign/2014/jul/03/jeff-koons-master-innovator-whitney-money-art?curator=MediaREDEF