philip lelyveld The world of entertainment technology

10Jul/14Off

British Airways Has A New Way Of Tracking Customers’ Emotions During Flights

ba-happiness-blanketWhen a flier feels anxious or uneasy, the blanket turns red, and when the flier is relaxed and happy, the blanket turns blue.

BA started testing its new toy on flights from London to New York. Not surprisingly, the study found that passengers were most anxious during take off and landing and were happy when they were eating and drinking.

See the full story and video here: http://www.businessinsider.com/british-airways-tracks-happiness-with-blanket-2014-6?imm_mid=0bf94c&cmp=em-na-na-na-newsltr_20140710_elist

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