YouTube’s Biggest Star Is An Unknown Toy-Reviewing Toddler Whisperer
To 3-year-olds, she is an obsession. To their parents, a mystifying annoyance. To YouTube marketers, an elusive moneymaker no one’s been able to tap for profit.
To the rest of us, DisneyCollectorBR is a faceless YouTube channel giant that is consistently among the site’s top most viewed per month. In April, the channel was the third-most viewed worldwide, coming in right behind Katy Perry. During the week of July 4, the DisneyCollectorBR channel received more views in the United States — 55 million — than any other channel on YouTube.
Despite the channel’s massive, sweeping, and somewhat perplexing popularity, no one — neither the toddlers who watch with near-religious fervor and their parents, nor executives deeply embedded in the YouTube ecosystem and its economics — seem to have much of a clue who’s behind it. In an earlier, more anonymous internet era, popularity and anonymity were more commonly paired. But today, where marketers have wrangled nearly every viral hit and YouTube stars’ faces are on billboards in Times Square, staying anonymous amid billions of views is not only unusual, but damn near impossible to pull off.
The consistent story of organic discovery makes sense, because unless you closely follow YouTube metrics, how else would you find out about DisneyCollectorBR? Despite the channel’s immense viewership — the numbers don’t lie — there is almost no information about its creator.
Watch the video here: https://www.youtube.com/watch?v=aoc8d0gcf08
See the full story here: http://www.buzzfeed.com/hillaryreinsberg/youtubes-biggest-star-is-an-unknown-toy-reviewing-toddler-wh?curator=MediaREDEF