philip lelyveld The world of entertainment technology

24Jul/14Off

Philips Hue Lights React to ‘Sharknado 2’ for Bloody Cool Effects

sharks-in-air-640x360Sharknado 2 will mark the first time a TV show will be able to directly control your room lighting. Syfy is partnering with Philips to create a lighting soundtrack or "light track" for the company's Hue-connected LED lights. The entire movie is choreographed, with the lights dimming, brightening or changing color, depending on what's happening on screen.
The secret sauce of the whole experience is the Syfy Sync app, which typically brings the viewer second-screen information, such as actor profiles and trivia. Similar to Shazam, the app uses audio tagging to identify what the viewer is watching, delivering the right content at the right moment. But the Philips integration takes it to another level.
The app lets you select lights individually, so if your whole home is wired with Philips Hue, you can constrain the effect to just the TV room. But generally, the more, the merrier — although your neighbors might start to wonder what kind of dance party you're having if you get the whole house involved.
"You're almost scoring the movie," he said. "You're really going through scene by scene, second by second and determining you're getting this color of light for this long. We look to punctuate scenes — try to not pull you completely out of it — but it's Sharknado, so we could go a little more over the top."
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