... recent reports suggest that Facebook is now going after Hollywood studios and directors, asking them to create “Oculus Experiences” specifically for its virtual reality device, the Oculus Rift.
The current talk is of developing companion shorts for feature-length films (the way Guillermo del Toro did with “Pacific Rim: Jaeger Pilot”), and then of creating other types of shorter-form entertainment content specifically for the Oculus Rift.
But take a look at the broader tech zeitgeist. Hollywood has already shifted our behaviors, convincing us to a pay a premium ticket price for a 3D film and spend the better part of two hours wearing cheap, plastic 3D glasses. The consumer technology industry has already conditioned us to buy gaming devices for entertainment experiences at home. And Netflix and iTunes have conditioned us to buy movies on-demand. From this perspective, the Oculus Rift experience fits in perfectly with the current technological zeitgeist.
See the full story here: http://www.washingtonpost.com/blogs/innovations/wp/2014/08/12/move-over-3d-movies-here-comes-virtual-reality?curator=MediaREDEF