The company's board includes Highland partner Alex Taussig, Redpoint partner Tim Haley, Gotcher and board observer Stuart Murphy, director of entertainment at Sky. In addition, Jaunt has assembled a team of advisors including Academy Award-winnerJared Leto, director Mark Romanek, Fox futurist Ted Schilowitz and IMAX chairBrad Wechsler.
Jaunt is taking aim at supporting what it calls "cinematic VR," or narratives and content such as music videos (compared with games). “We see ourselves as an engineering company,” Christensen said. “We’ll provide the technology and services, and rely on the creative community to execute the production. Once people have access to the [VR goggles], there’s going to be a tremendous need for content. We want to establish partnerships with the creative community.”