philip lelyveld The world of entertainment technology

Ready for YouTube’s Networks – VidCon reflects the Broadcast Yourself demo

...the YouTube universe unveiled plans that will solidify and inevitably expand the Google subsidiary’s role in the competitive viewing landscape, such as:

• The imminent debut of fee-based YouTube channels;
• Technical support programs from companies such as Dolby, RED and Samsung;
• Support for frame rates of 48- and 60-frames per second, which will boost the appearance of motion-intense scenes (especially valuable for video games);
• “Fan funding,” which enables supportive viewers to “tip” their favorite channels with sums from $1 to $500;
• “The YouTube 15,” a popular music hit list produced by SiriusXM. The weekly show, which debuted in early July, features the top music and video playlists, based on YouTube data;
• A plan by FullScreen, a YouTube network, to let “star” creators charge fans to see programs during an exclusive “viewing window” before non-paying viewers can access those videos;
• A service by Tubular, a digital marketing platform, that alerts YouTube creators via Twitter about how much viewing their content is receiving, and
• A subtitling translation service that will assist global viewers. With 60 percent of YouTube video views coming from outside a channel’s home country, YouTube wants to facilitate international access to content; field tests showed an 8 percent increase in views for the subtitled videos.

In addition to the activity in Anaheim, the week included updates at YouTube Space LA, a two-year-old production venue near Venice. The Dolby Institute, in collaboration with RED Digital Cinema, offered a two-day workshop on tactics and techniques to improve video images and audio. YouTube’s “Space LA,” like similar facilities in New York, London and Tokyo, supports the production of videos by up-and-coming producers.

Dolby Institute Director Glenn Kiser was quoted characterizing the training program as one that encouraged participants to “think much more critically about sound as they head out to shoot their next round of projects.”

See the full story here: http://www.tvtechnology.com/multiscreen-views/0180/ready-for-youtubes-networks/271927