The Oculus Platform sits you in a blue holodeck-style space with floating tiles of different games you can play. You can look around and use your gaze to select an app or experience, then tap on the Gear VR’s touchpad to enter it. By turning your head around, you can see different sets of tiles for games, art apps, social, and other types of VR experiences.
Oculus will release some of its own apps in the Platform, including the Oculus Cinema and Oculus 360 Photos and Videos where users can watch films, and check out images and video clips shot for VR. Oculus will also open source these apps to help developers learn how to build for the marketplace. Platform will act as sort of a launcher for Oculus headsets, allowing people to quickly jump around and try different experiences.
...when Oculus Platform debuts as the Oculus homescreen of the Samsung Gear VR this fall, it will not allow for payments. Instead, developers will only be allowed to "give things away for free", says Mitchell. "We want to offer developers a way to get feedback on their content as soon as possible." This way, by the time Oculus is ready to have them sell their games for money, they'll be worthy of the consumer's dollar.
See the full story here: http://techcrunch.com/2014/09/20/oculus-platform/?ncid=tcdaily