YouTube is now considered by many consumers to be the leading online resource for watching TV shows. According to research from Frank N. Magid Associates, which polled 2,400 people about online sources they use to watch shows, 38 percent of respondents pointed to YouTube. Netflix held second at 33 percent, followed by Hulu at 17 percent and Amazon Prime Instant Video at 14 percent. The study learned that the number of people who watch video online daily has increased 10 points to 32 percent in two years.
“The riddle may boil down to the fact that ordinary consumers may have an expansive idea of what a ‘TV show’ is — encompassing everything from, say, ABC’s ‘Jimmy Kimmel Live’ clips to made-for-digital series like ‘Video Game High School.’”
The article suggests that consumers “are actually watching clips from television programs or other related digital video bites, not full-length episodes” via YouTube.
See the full story here: http://www.etcentric.org/growing-number-of-viewers-turn-to-youtube-for-tv-and-movies/
Source material is here: http://www.cnet.com/news/where-do-the-most-people-go-for-tv-online-youtube/