The future of virtual reality took a very real - and large - step forward yesterday in an unlikely corner.
Marriott hotels has unveiled a new travel booth in New York where guests can explore the black sand beaches of Hawaii or the top of London's Tower 42, without buying so much as a bus ticket.
In one of the first premium virtual reality applications outside of the gaming and entertainment industry, Marriott is taking the immersive experience to new heights by allowing users to feel sensory elements such as heat, wind and mist as well as seemingly 'seeing' new locations in front of them.