philip lelyveld The world of entertainment technology

29Sep/14Off

4K Ultra HD Inches Closer To Mainstream Adoption

vizio-4k-tvsVIZIO, known for producing affordable, high-def displays, also launched its new P-Series, which features a 50” model priced at only $999, a 70” model at $2499, and a trio of different sized models in between. “Our P-Series collection offers an outstanding Ultra HD picture and performance,” said Matt McRae, Chief Technology Officer, VIZIO. “The shift towards 4K has left consumers demanding new solutions that deliver the right innovations to enhance their viewing experience.  The P-Series Ultra HD line-up is…equipped with HEVC H.265 codec and 802.11 ac dual-band Wi-Fi for faster streaming and the latest HDCP 2.2 support for playback of protected Ultra HD content.  This combination of technologies leaves consumers with the solutions that matter most in an Ultra HD set.”

Support for H.265, 802.11ac, and HDCP 2.2 are all well and good, but it’s the P-Series’ price points and VIZIO’s penetration in discount chains like Costco that will grab consumer attention. When viewed side by side with similarly priced HD televisions, the UHD / 4K VIZIO P-Series is going to look mighty tempting. Even if there isn’t as much native 4K content available just yet, there is some, and 4K displays can scale 1080P content just fine—it’s a clean 4-to-1 ratio (4K displays have 4x the number of pixels at 1080P displays, 8.29MP vs. 2.07MP).

There is still a lot that has to happen before 4K goes fully mainstream, but we’re a heck of a lot closer today then we were just a few weeks ago.

See the full story here: http://www.forbes.com/sites/marcochiappetta/2014/09/29/4k-utlra-hd-inches-closer-to-mainstream-adoption/

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