Lajeunesse also argues that Virtual Reality creates a sense of immediacy that conventional filmmaking cannot provide. “Cinema is efficient. You have to move a story forward in a certain amount of time. Virtual Reality operates in a different zone of time. You don't want to be rushed. With a movie, it might take 15-20 minutes for you to care because you fall into a story gradually and we have to win the viewer over. There's nothing immediate about it. You have to earn it. With Virtual Reality, you have immediate empathy for a character because you create a raw emotional connection.”