10Dec/14Off
Dolby Launches Dolby Cinema
[Philip Lelyveld note: THX is a service that calibrates theatres for a quality audio experience. Dolby is looking to raise the quality of the entire in-theatre experience from walking into the space through the A/V experience.]
The projection system will deliver high dynamic range images. This new proprietary HDR technology with enhanced color uses two newly designed high-frame-rate-capable Christie 4K laser projection heads that feature a highly customized and unique light path. Combined with Christie’s 6P modular laser light sources, this technology delivers high-contrast images and ultra-brightness, which define Dolby Cinema. ...
The Dolby Cinema will also deliver a combination of Dolby Atmos sound and Christie Vive audio speakers and Class D amplifiers, many of which were specially designed for this demanding application. …
“Dolby Cinema lets studios and exhibitors focus on what they do best, with the confidence that Dolby will deliver a premium experience that makes the most of the latest cinema technologies,” said Doug Darrow, senior vice president, cinema, Dolby Laboratories. …
The design of the cinema itself was created to set a mood and draw audiences deeper into the story. The Dolby Cinema design can be customized to the exhibitors’ needs with a select set of features including a signature entrance and a dynamic audiovisual pathway that provide a new canvas for studio creatives to begin telling their story before the show begins. Additional features may include a wall-to-wall-to-ceiling screen, atmospheric lighting, and faceted acoustic panels designed to enhance the sound quality and heighten the sense of immersion. In addition, all Dolby Cinema locations will undergo a sophisticated visual and acoustic room treatment perfectly tuned for a premium cinematic experience. …
The first Dolby Cinema sites will be located at the newly constructed JT Cinemas complex in Eindhoven, Netherlands, and the UCI/Cinesa La Maquinista complex in Barcelona, Spain. Additional exhibitor partners will be announced as installation plans are completed.
See the full story here: http://www.digitalcinemareport.com/article/dolby-launches-dolby-cinema#.VIiOpItiBrh