23Dec/14Off
Crayola, Daqri Partner to Make Kids’ Crayon Drawings 3-D
A fun new partnership between Los Angeles-based augmented reality firm Daqri and crayon maker Crayola. An iOS mobile app called Crayola Color Alive, coming to Android this week and Windows Phone next month, scans the pictures from special tie-in coloring pages and turns their colored-in subjects into 3-D characters on the screen.
The app is free, but the 16-page books will cost $6 when they go on sale in January, bundled with seven crayons. Parents can also buy sets of coloring pages, $2 per half book (reprintable endlessly), from inside the Color Alive app.
See the full story here: http://recode.net/2014/12/22/crayola-daqri-partner-to-make-kids-crayon-drawings-3-d/