Samsung is Demo’ing Gear VR at America’s Largest Mall
One of virtual reality’s greatests strengths—that it’s a unique and unprecedented experience for most—is also one of its greatest weaknesses when it comes to marketing the technology. Without actually trying VR for themselves, how do you sell someone on the experience?
At the King of Prussia Mall, Samsung has seen fit to install a pop-up booth in one of the mall’s busy corridor hubs. The pop-up booth lets shoppers get their hands on Samsung’s latest gadgets, including Gear VR—which takes up residence in a glass enclosed demo area which is branded with Samsung and Oculus logos.
Samsung has similar pop-up booths inside of Best Buy stores. While Samsung apparently shipped Gear VR demo units to the big-box tech store as early as September, we’ve yet to hear reports that Best Buy has actually put those units on display for the public to try.
See the full story here: http://www.roadtovr.com/samsung-demoing-gear-vr-americas-largest-mall/