[Philip Lelyveld comment: there is so much innovation at the studios and in the industry that breaks out of the intended rationale for and limitations of UltraViolet that its demise will barely be noticed.]
Known as UltraViolet, the venture is backed by most of the major studios but has so far failed to persuade big digital retailers to work with it. As a result, entertainment executives say they no longer see UltraViolet as the only path to a system where consumers can buy movies from any outlet and play them on any device.
See the full story here: https://www.theinformation.com/As-UltraViolet-Fades-Studios-Ponder-Options?curator=MediaREDEF