philip lelyveld The world of entertainment technology

3Mar/15Off

ooVoo and Intel Bring Augmented Reality to Video Chat

oovoologoThe collaboration will bring together unique experiences inside a video chat that range from virtual avatars that can mimic users’ facial expressions in real time, to background replacement inside the video call.

This creation of virtual avatars is possible using Intel’s Realsense 3D camera for mobile and ooVoo’s Intelligent Video integration with the camera, which debuted at the Mobile World Congress in Barcelona this week.

It seems novelty and expression are becoming more important in the social space, especially when it comes to video chat and video content.

Social sites create value for their users, by offering more tools for creativity and expression, and user pay it back in spades by creating content and maintaining a dedication to the service. While it may seem like these are small additions, these features could become indispensable tools for an engaged user base.

See the full story here: http://www.adweek.com/socialtimes/oovoo-and-intel-bring-augmented-reality-to-video-chat/616147

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