With $45 Million In Funding, Augmented Reality Platform Blippar Is Rethinking Search
Blippar, an augmented reality ad platform that uses real-world tags to deliver extra AR content in offline situations, has raised $45 million in new funding from undisclosed investors. This comes on the heels of a big 2014 for UK-based Blippar, wherein the company made its first acquisition by purchasing Layar in June. Combined, the merged companies boast over 50 million global users.
With the new version of Blippar (which doesn’t require real-world markers), users would ideally be able to point their camera at any object (like an apple or a red dress) and instantly see all of the extra information around it, like a purchasing page or a conversation around that object on Twitter or Instagram or videos on YouTube.
Obviously, the system won’t simply change overnight. Blippar is unveiling its latest technology next week at SXSW and will start in a few verticals, including Movies, Music, Books (fiction) and US-based sports teams, and expand into new verticals on a “week-by-week basis.”
See the full story here: http://techcrunch.com/2015/03/06/with-45-million-in-funding-augmented-reality-platform-blippar-is-rethinking-search/#tmhmdj:nUJC