The company hosted a 24-hour hackathon that gave those in attendance access to tech tools such as virtual reality, augmented reality and wearables.
The result was 40 projects, including some that enhance the experience of waiting in line, help improve visits for visually impaired people and still others that create virtual wand battles at Harry Potter-themed parks.
“Tech companies, they see the potential of working with us to co-innovate,” said Sanjay Macwan, senior vice president and chief technology officer of NBCUniversal Media Labs. “At the end of the day, we want to bring the best new experiences to our consumers.”
The hackathon attracted more than 170 people, mostly from Central Florida but also from as far away as California.
Those in attendance will take on one of six challenges using virtual reality and other tools. The top team will win $10,000 and winners of the six challenges take home $1,500 each.
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