Compression software that can pack a 4K Ultra High-Definition video stream into 7-to-8 Mbps connections -- about one-third the capacity required in most of today's applications -- will be introduced at next week's NAB Show in Las Vegas. V-Nova Ltd., a four-year old British technology company, unveiled its "Perseus" codec in London last week, calling it a "scalable end-to-end solution for mass-market adoption of live UHD.”
Perseus shifts "the entire bitrate-quality curve," said V-Nova CEO and founder Guido Meardi, explaining that the compression software enables transmission of UHD video at High-Definition bitrates, HD at Standard -bitrates and SD video at audio bitrates.
V-Nova also said Perseus technology would allow wireless viewers users to stream HD video via WiFi and mobile bandwidth in the same bandwidth now required to play audio files. This would include transmission of social media video -- a fast-rising category.