philip lelyveld The world of entertainment technology

7Aug/23Off

Is this the future of comedy? The AI acts taking to the stage at the Edinburgh Fringe

... The show's co-founder, Piotr Mirowski, a research scientist of a leading AI lab, asks the programme they use to "tell Sky News a great joke".

The result:
"Why don't scientists trust atoms?"
"Because they make up everything."

...

"We're laughing at tech in a way that's awkwardly inserted into human conditions... and so I think the humour of the robot actually emerges on stage when we watch our relationship to it kind of crumble."

Aside from generating some rather basic puns or one-liners, algorithms haven't really been able to crack comedy. ...

See the full story here: https://news.sky.com/story/is-this-the-future-of-comedy-the-ai-acts-taking-to-the-stage-at-the-edinburgh-fringe-12935018

7Aug/23Off

Is Generative AI for Video Ready for Prime Time Production?

By now, everyone has heard of Generative AI (artificial intelligence) tools like MidJourneyStable Diffusion, and ChatGPT and how they’re impacting the world. But are they actually as disruptive as the headlines suggest? And if so, how might we use the potential of AI and machine learning to power our own projects?

There’s a lot of theoretical chatter about what AI might or might not be capable of, but to really answer these questions you’ve got to use these new tools in a real-world environment. So that’s exactly what I’ve done.

Contents
AI terms
AI tools
Additional tools
AI motion capture/VFX
The team
The planOur experiments
General observations from the shoot
Second opinion(s)
Where does that leave us?
On the hype cycle
Final thoughts (for now)

See the full story here: https://blog.frame.io/2023/07/31/generative-ai-ready-for-video-production/?utm_medium=email&utm_source=monthly_newsletter&utm_campaign=august_2023_newsletter_subscribe

6Aug/23Off

Roblox Met collaboration unveiled with museum’s new app

... And now a new collaboration with the game boasts a trip to see the works of New York’s Metropolitan Museum of Art without having to leave your laptop. This Roblox Met series comes through the museum’s new augmented reality app Replica, which allows visitors to scan works at the museum and transfer copies of them to their Roblox account. And while it may not be as revolutionary as director and chief executive Max Hollein may have you believe when he calls it “ a testament to the Met’s ambitious exploration of educational initiatives that inspire playful connections with art in the museum as well as in the digital realm,” it certainly does have a sweet charm to it.

When compared to the likes of Metaverse’s strange, dead mall energy and in-your-face capitalist hustle culture, it’s hard not to see this Roblox Met collaboration as something more positive.  ...

See the full story here: https://www.art-critique.com/en/2023/08/roblox-met-collaboration-unveiled-with-museums-new-app/

5Aug/23Off

Steven Soderbergh: Streaming Data Transparency a Bigger Worry Than AI

...

“There are two potential reasons that we’re not getting all of the information,” he told Defector. “One is that they’re all making a lot more money than anybody knows and that they’re willing to tell us. The other is they’re making a lot less money than anybody knows. And they don’t want Wall Street to look under the hood of this thing in any significant way because there’ll be a reckoning that will be quite unpleasant. It’s one of those two.”

Even if it’s the latter, Soderbergh said he’d still prefer to work in an environment “where I know what’s going on.”  ...

See the full story here: https://www.hollywoodreporter.com/business/business-news/steven-soderbergh-streaming-data-transparency-1235551409/

5Aug/23Off

What luxury fashion consumers want from augmented reality

A new study created by Vogue Business in collaboration with Snap Inc reveals that 72 per cent of luxury fashion consumers in the UK say it’s important that brands provide AR solutions as part of their shopping experiences, with many expecting to use AR increasingly over the next one to three years when shopping. The research included a survey of 1,100 luxury consumers aged 16-65 in the UK during April 2023. Respondents were invited to select from a wishlist of AR experiences they’d be most interested in fashion brands and retailers offering. Styling and wardrobe consultations came out as number one while exploring a runway collection came in second. Other desirable tools include using AR to access care and repair tutorials and AR-driven experiences, and brand story-telling. ...

To read the full report, download via the button below.

See the full story here: https://www.voguebusiness.com/technology/what-luxury-fashion-consumers-want-from-augmented-reality-snap

5Aug/23Off

Inworld AI Raises $50M for Generative AI Character Creation Platform

... Inworld offers a Character Engine that constructs virtual beings out of text descriptions. Users can detail the appearance, behavior, background, and more in great detail, and the generative AI engine will synthesize the virtual being described, relying on general knowledge databases and proprietary sources the user can include. Though Inworld has been employed for education and marketing, the chief focus of the company is entertainment, especially video games. The multimodal characters rely on a mix of machine learning models that Inworld describes as going beyond ChatGPT or other conversational AIs relying on large language models (LLMs). ...

Inworld’s raise continues the startup’s rapid-fire rollout of new features and partnerships since coming out of stealth in 2021. Last year, the startup debuted Inworld Studio, raised $60 million in two funding rounds, and received an Epic MegaGrant from Unity Creator Epic Games. Inworld also joined and graduated from the Disney Accelerator program, where it demonstrated a prototype ‘Droid Maker’ for designing the look and personality of an interactive droid from the Star Wars universe. ...

See the full story here: https://voicebot.ai/2023/08/02/inworld-ai-raises-at-least-30m-for-generative-ai-character-creation-platform/

1Aug/23Off

Why AI Is the Nemesis of Truth Itself

...

The Problem: AI Chips Away at Truth and Facts

The real threat from the ever-increasing use of AI is twofold. On the one hand, it’s a fantastic tool for frauds and cheats. On the other hand, it can spit out false information as easily as fact. Either way, the truth is the victim. ...

AI Will Not Keep Your Secrets

Not everything that’s true needs to be public, and thereby hangs another tale of AI woe. Coders love using AI because it can spit out code on demand, debug or transform existing code, and even write comments. But in most cases, whatever you put into the AI becomes part of its training. A few developers at Samsung got into hot water over feeding an AI proprietary code for debugging. AI may not take your job, but misusing it might get you fired. ...

... When you use AI for research (and you almost certainly will), don’t take results at face value. Go to the original sources. I much appreciate the fact that Bing AI footnotes its results, so finding sources is easy. ...

See the full story here: https://www.pcmag.com/opinions/why-ai-is-the-nemesis-of-truth-itself

1Aug/23Off

How the Magic Leap 2 is Powering the New Mercedes Vision 111

... Magic Leap’s latest solution aims to bypass traditional augmented dashboards with its immersive AR goggles. With a wide field of view (FoV), the head-mounted display (HMD) offers drivers a trove of features. ...

The unprecedented concept car aims to combine AR overlays with an intuitive HUD, complete with a 70-degree FoV. This offers instantaneous data on road conditions and streamlines components for the vehicle by eliminating dashboards or satnav systems.

Offering similar vehicle feedback as the Vision 111, Magic Leap’s solution also hopes to increase road safety and scale up the future potential of augmented automotive interfaces. This additionally offers drivers low latency, real-time hand and eye-tracking solutions. ...

See the full story here: https://www.xrtoday.com/augmented-reality/how-the-magic-leap-2-is-powering-mercedes-vision-111/

1Aug/23Off

The Future Is Now: Innovative Ways Virtual Reality Is Revolutionizing Healthcare Marketing

... In the “Migraine Experience”, VR was used to educate the general public on the severity of migraines – they’re “more than just a headache”. People who don’t usually get migraines had the opportunity to experience the common symptoms first-hand – including, blurred vision, disorientation, and sensitivity to sound and light. With their new medication, GlaxoSmithKline also made sure to establish themselves as the solution to the pervasive problem of migraines (currently affecting 39 million people in the United States). Participant reactions were also filmed and compiled into an impactful marketing video that’s been viewed on social media over twelve million times. ...

See the full story here: https://www.healthcareittoday.com/2023/07/31/the-future-is-now-innovative-ways-virtual-reality-is-revolutionizing-healthcare-marketing/

31Jul/23Off

Cryptography may offer a solution to the massive AI-labeling problem

... There’s a big problem, though: identifying material that was created by artificial intelligence is a massive technical challenge. The best options currently available—detection tools powered by AI, and watermarking—are inconsistent, impermanent, and sometimes inaccurate. (In fact, just this week OpenAI shuttered its own AI-detecting tool because of high error rates.) ...

But another approach has been attracting attention lately: C2PA. Launched two years ago, it’s an open-source internet protocol that relies on cryptography to encode details about the origins of a piece of content, or what technologists refer to as “provenance” information. 

The developers of C2PA often compare the protocol to a nutrition label, but one that says where content came from and who—or what—created it. ...

The project, part of the nonprofit Joint Development Foundation, was started by Adobe, Arm, Intel, Microsoft, and Truepic, which formed the Coalition for Content Provenance and Authenticity (from which C2PA gets its name). Over 1,500 companies are now involved in the project through the closely affiliated open-source community, Content Authenticity Initiative (CAI), including ones as varied and prominent as Nikon, the BBC, and Sony. ...

The major media platform Shutterstock has joined as a member and announced its intention to use the protocol to label all its AI-generated content, including its DALL-E-powered AI image generator. ...

What is C2PA and how is it being used?

Microsoft, Intel, Adobe, and other major tech companies started working on C2PA in February 2021, hoping to create a universal internet protocol that would allow content creators to opt in to labeling their visual and audio content with information about where it came from. (At least for the moment, this does not apply to text-based posts.) 

Crucially, the project is designed to be adaptable and functional across the internet, and the base computer code is accessible and free to anyone. ...

 More specifically, it works by encoding provenance information through a set of hashes that cryptographically bind to each pixel, says Jenks, who also leads Microsoft’s work on C2PA. ...

C2PA offers some critical benefits over AI detection systems, which use AI to spot AI-generated content and can in turn learn to get better at evading detection. It’s also a more standardized and, in some instances, more easily viewable system than watermarking, the other prominent technique used to identify AI-generated content. The protocol can work alongside watermarking and AI detection tools as well, says Jenks. ...

That said, provenance information is far from a fix-all solution. C2PA is not legally binding, and without required internet-wide adoption of the standard, unlabeled AI-generated content will exist, says Siwei Lyu, a director of the Center for Information Integrity and professor at the University at Buffalo in New York. “The lack of over-board binding power makes intrinsic loopholes in this effort,” he says, though he emphasizes that the project is nevertheless important. ...

What’s more, since C2PA relies on creators to opt in, the protocol doesn’t really address the problem of bad actors using AI-generated content. And it’s not yet clear just how helpful the provision of metadata will be when it comes to media fluency of the public. Provenance labels do not necessarily mention whether the content is true or accurate. ...

Ultimately, the coalition’s most significant challenge may be encouraging widespread adoption across the internet ecosystem, especially by social media platforms. ...

See the full story here: https://www.technologyreview.com/2023/07/28/1076843/cryptography-ai-labeling-problem-c2pa-provenance/?truid=33b587ecf0755237a213721d72ba90e8&utm_source=the_download&utm_medium=email&utm_campaign=the_download.unpaid.engagement&utm_term=Active%20Qualified&utm_content=07-31-2023&mc_cid=9a1e091410&mc_eid=cf24d7da5b