Disney is Poised to Win the Metaverse
... And want even more Disney magic “pixie dust” that makes 1+1 = 3 in this context? Here it is. Disney can uniquely link its physical theme park experiences and promotions to virtual “Metaverse Park” experiences and promotions – and vice versa – to maximize its overall marketing muscle and monetization. And to keep you in its Magic Kingdom in all of its forms, 24/7.
As just one example, imagine Disney selling a super exclusive VIP “Omni Pass" to give special access to both its real world theme parks and Metaverse Park. And how about adding a new physical plush toy every month, together with some virtual merchandise (“virch merch” … I just coined that!) as part of its new ultra VIP high-priced subscription-based “Omni Pass.” How much would exhausted parents pay for that to calm down their screaming kids?
And want even more gold for Mickey? Sell the “Omni Pass" in the form of a limited edition NFT.
... Will our kids (and theirs) choose to live their lives primarily in the real world or instead in the Metaverse, where they can lead the exact “perfect” lives they want. Watch this thought-provoking video by Arun Maini (Britain’s largest tech YouTuber with nearly 10 million subs) - and don’t forget that, in many respects, they already are (in the Metaverse).
Source: Peter Csathy newsletter email - no link
And Wow! Arun Maini nails SO MANY issues around the metaverse: https://www.youtube.com/watch?v=RgJwPco3wew
WALMART -WE’RE BUSTING INTO THE ‘METAVERSE’ … W/ Our Own NFTs, Crypto!!!
Per CNBC, 7 separate applications were filed of late ... and in addition to being able to hawk Walmart-related products in this forthcoming virtual reality, they're also apparently gunning to offer their own lines of NFTs (non-fungible tokens) and even a unique cryptocurrency.
No word on what those tokens might look like ($5 DVD bin NFT, perhaps?) or when all this is supposed to be rolled out ... but it seems they're getting their 4D ducks in a row for what most everyone in Corporate America is scrambling for ... a seat at the metaphysical table.
See the full story here: https://www.tmz.com/2022/01/16/walmart-metaverse-trademark-nft-cryptocurrency-virtual/
https://www.tmz.com/2022/01/16/walmart-metaverse-trademark-nft-cryptocurrency-virtual/
The FTC is reportedly investigating Meta’s VR division for antitrust violations
Regulators have reportedly asked developers if the Oculus app store discriminates against third-party apps whose features overlap with its own offerings, and they’ve apparently questioned Meta’s strategy of selling the Meta Quest (formerly Oculus Quest) headset at a $299 price point that heavily undercuts the price of other VR headsets. The FTC declined to comment on Bloomberg’sreport.
See the full story here: https://www.theverge.com/2022/1/14/22884198/ftc-state-ag-investigating-meta-facebook-vr-oculus-antitrust

Second Life joins the metaverse discussion with the return of its founder — and some key patents
A strengthened “commitment to growing an innovative, inclusive, and diverse metaverse” includes Second Life founder Philip Rosedale rejoining the project as a strategic adviser. After launching Second Life, he’s been involved in a number of other efforts, popping up with a virtual marketplace for people to sell their skills and a neuroscience collaboration,
However, his VR project High Fidelity, a telepresence-focused experiment that took a step back from developing its tech for head-mounted displays, will invest in Second Lifeowner Linden Research with cash and “distributed computing patents.” Speaking to CNET, Rosedale said High Fidelity is shifting seven people to work on Second Life. The deal also includes patents, like two covering community moderation in decentralized environments. As we’ve seen with companies like TiVo and Nokia, an early presence in a space could include ownership over technology that becomes much more valuable later on.
...Besides skepticism of NFTs and pie-in-the-sky ideas about interoperable platforms, he suggests that making Second Life usable via phone or using your webcam to animate your avatar’s facial animation would help it grow more than anything that requires users to wear a virtual reality headset.
See the full story here: https://www.theverge.com/2022/1/13/22881864/metaverse-second-life-decentralized-moderation-patent-virtual-reality?fbclid=IwAR1Sgfup6W2xUWqSbO21J7LA1QGJuMcsiuFzCQt9QGOnj_UlRZZmy--xtUc

Color Star Technology Co., Ltd. (NASDAQ: CSCW) to Officially Launch Metaverse, Starting a New Chapter for Entertainment Technology
The open and global beta version of "Color World" is an entertainment metaverse platform that Color Star team spared no effort to create. This version will include functions of virtual character, intelligent interaction, automatic NFT scene generation, and second life development, etc.
See the full story here: https://www.yahoo.com/now/color-star-technology-co-ltd-120000761.html
Reality Check: Looking Back at Augmented Reality in 2021
Tom Emrich's 2021 annual AR roundup.
See the full story here: https://www.linkedin.com/pulse/reality-check-looking-back-augmented-2021-tom-emrich/?trk=eml-email_series_follow_newsletter_01-hero-1-title_link&midToken=AQG9gi1ZLqruRw&fromEmail=fromEmail&ut=2RNYqyQrYWAq41

Why Matter is the most important smart home trend from CES 2022
... The Matter movement is built around the concept of a single, unifying standard for smart home devices. ... At the present moment, more than 220 different companies — including the big three in smart home of Amazon, Google, and Apple — have all joined the Matter Alliance and pledged their commitment to an open-source approach to development. ...
The initial release of Matter is still months away at least (estimated at the end of the second quarter of this year), but there are 134 unique products from 53 different companies slated to be among the first to launch. ...
Why does Matter matter?
Interoperability
Security
Setup
The future of smart home lies in ease of use
See the full story here: https://www.digitaltrends.com/home/why-matter-most-important-smart-home-trend-ces-2022/
Bob Chapek’s Memo to Staff: Disney Has Three “Strategic Pillars” Moving Forward
Walt Disney Co. CEO Bob Chapek outlined three “strategic pillars” for the company going forward in a memo to staff Monday. Chapek’s memo comes as Disney prepares to celebrate its 100th anniversary in 2023.
The first pillar is “storytelling excellence,” which Chapek called the “Disney Magic” in his memo. Storytelling and creative was Bob Iger’s focus after he stepped down as CEO in 2020, and Chapek’s memo makes it clear that he intends to be engaged in the process.
The second pillar is “innovation,” which Chapek writes should leverage the company’s “franchise ecosystem.”
The final pillar is a “relentless focus on our audience,” and placing consumers as the company’s “North Star.” Disney’s evolving theatrical and streaming strategy appears to play a critical role in that area (most recently, the company revealed that Pixar’s Turning Red will go direct to Disney+)

The CES 2022 trends we’ll all be talking about this year
4. Smart glasses could have an iPad moment in 2022
When the iPad was announced in April 2010, it was one of the worst-kept secrets in tech. Before it even launched, lots of other tech companies had announced their own tablets -- and afterwards, the stampede only got more crowded.
Augmented reality glasses could be approaching an iPad-like moment in 2022 with supply chain leaks linking Apple to the launch of AR glasses or an AR/VR headset later this year. The competition doesn't intend to get caught flat-footed. CES 2022 saw a tidal wave of AR, virtual reality and metaverse announcements.
TCL unveiled both its vision for future AR smart glasses and its NXTWear Air glasses that work as an external display that is the equivalent of watching a 140-inch TV. Sony showed off the PlayStation VR 2. Mojo Vision came with its latest prototype for smart contact lenses. Qualcomm and Microsoft told the world that they will partner on chips for future AR glasses. Panasonic demonstrated a pair of $900 SteamVR goggles with a steampunk look. And "metaverse" became the hottest and most ridiculous buzzword at CES 2022, as this wonderful Twitter thread from @NimaZeighami demonstrates.
Expect a lot more hype around AR glasses this year, even though the products released are likely to be little more than clunky prototypes. At least they'll give us all stories to entertain the grandkids in a couple decades.
See the full story here: https://www.cnet.com/tech/the-ces-2022-trends-well-all-be-talking-about-this-year/

What CES 2022 taught us about the future of trade shows
First and foremost, while the sponsors of these events are eager to bring them back, the attendees are a lot less certain.
CES could also be a turning point for small companies and trade shows. ... If there’s not a sizable amount of foot traffic and substantial numbers of customers or media attending these shows, it’s valid to ask if it’s worth it for entrepreneurs to participate.
That hesitation could extend to larger companies as well. With two years of virtual trade shows under their belt, corporations are now able to gauge the effectiveness of a virtual show against an in-person one and do a thorough cost-to-benefit analysis. ...
...a company with a really unique idea or product doesn’t necessarily need the fawning crowds’ oohing and aahing to get the exposure it’s seeking. (Look no further than BMW’s color-changing car, which has become a viral sensation on social media.)
See the full story here: https://fortune.com/2022/01/08/ces-2022-lessons/?fbclid=IwAR0_eHC2Mr5eoXvKEpXDbwSrbOAHG17d4EH3xCdGWUpmHgSxxOpA-LK6AlM
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