philip lelyveld The world of entertainment technology

16Dec/20Off

Facebook Building Cameo-Inspired Tool to Let Fans Pay Celebrities for Face Time

Facebook Inc. is building a new video product that will let people pay content creators or celebrities for the chance to interact with them during a live broadcast.

The tool, called Super, will let creators, entrepreneurs or celebrities host live, interactive video events. Viewers can tip creators by buying them digital gifts, or pay to “appear” alongside a creator during the livestream to ask a question or take a selfie, according to a person familiar with the new feature, who spoke on the condition of anonymity because the product hasn’t been announced publicly. Creators will also be able to sell merchandise or other products alongside the livestream.

Super is being developed within Facebook’s New Product Experimentation team, an internal group that builds standalone apps and other products. Super is still unreleased, but the company is testing it internally, a Facebook spokeswoman confirmed.

The concept behind Super could gain importance as more public figures look to connect with fans digitally during the pandemic. Cameo, an app that lets people pay celebrities to send a friend or family member a personalized video message, was valued at $300 million in mid-2019, according to Axios

See the full story here: https://www.bloomberg.com/news/articles/2020-12-15/facebook-building-tool-to-let-fans-pay-celebrities-for-face-time

16Dec/20Off

‘Namoo’: Baobab Studios Reveals New Virtual Reality Film From ‘Heart’ Director Erick Oh

Baobab Studios has announced a new virtual reality experience film directed and written by Heart and How to Eat Your Apple director Erick OhNamoowhich means “tree” in Korean, is a virtual reality narrative that features hand-painted props, characters and environments and will come to Oculus platforms in 2021.

Created in Facebook’s VR animation tool, Quill, Namoo is a narrative poem brought to life via VR film that celebrates a grandfather’s passing and follows the journey of a budding artist – and his tree of life– from start to end.

15Dec/20Off

Tech Giants Face New Rules in Europe, Backed by Huge Fines

European officials want new powers to oversee internal workings at large technology companies such as Facebook Inc., FB -0.25% backed by threats of multibillion-dollar fines, as they seek to expand their role as global tech enforcers.

The European Union’s executive arm proposed two bills Tuesday—one focused on illegal content, the other on anticompetitive behavior—that would empower regulators in some cases to levy fines of up to 6% or 10% of annual world-wide revenue, or break up big tech companies to stop certain competitive abuses.

The bills don’t mention any specific company but, as drafted, one or both would likely apply to several large U.S. tech companies includingAlphabet Inc.’s GOOG +0.29% Google, Amazon.com Inc. AMZN +0.13%Apple Inc. and Facebook.

The EU’s pair of proposals will now begin months or years of haggling over their scope and details, similar to the four years of debate before the EU passed its privacy law, the General Data Protection Regulation, in 2016. Each bill must be approved by both the European Council, representing the bloc’s 27 national governments, and the directly elected European Parliament to become law.

“We hope the future negotiations will seek to make the EU a leader in digital innovation, not just in digital regulation,” said Christian Borggreen, vice president and head of the Brussels office at the Computer & Communications Industry Association, which represents companies including Amazon, Facebook and Google.

“We will never say that we believe that this company or that company is too big,” said Thierry Breton, the European commissioner for the internal market said Tuesday. “But we will say that the bigger they are, the more obligations they have to fulfill.”

See the full story here: https://www.wsj.com/articles/tech-giants-face-new-rules-in-europe-backed-by-huge-fines-11608046500

14Dec/20Off

Netflix explains how it uses AI to sell you on a show

The method relies on transfer learning, where the the parameters learned from a “source task” improve the performance of a “target task.” In this case, the source tasks are simple: what titles are comparable to a Netflix original, and what kind of viewership can the service expect?

For thematic comparisons, Netflix creates a “similarity map” where AI uses a show’s metadata, tags and summaries (“embeddings” in Netflix’s world) help determine links to other titles. Marketers would know which shows and movies to help describe a coming-of-age comedy, for example.

With audience sizes, the service has an AI model that compares the audience sizes of similar work in a given country. If a drama is likely to fare well in Spain, Netflix might not only ramp up marketing in the region but prepare dubs and subtitles earlier.

See the full story here: https://www.engadget.com/netflix-explains-ai-for-show-marketing-201524601.html

14Dec/20Off

Australian Teen Taking Over Virtual Model Space With Tech Business Klubb Visuals

Lucas Klubb is a sixteen-year-old creative from Melbourne, revolutionising the technology industry through ethical and sustainable 3D virtual models. Lucas founded Klubb Visuals in 2019, a virtual model agency with a focus on diversity and sustainability for marketing and tech-based use. Such avatars are created in a 3D workspace and are completely virtual. The avatars are incredibly realistic, using various tools and techniques to create a life-like effect.

Two of Klubb's six avatars, Candice and Bambi, have already made strides in the fashion industry, cat-walking for Mercedes-Benz Fashion Week Russia in June 2020. Candice and Bambi later featured in Vogue Italia, Harper’s Bazaar Vietnam, Elle China and Elle Portugal. 

"I want to create a positive change for sustainability in tech and utilise virtual beings to create an ideal and healthy work environment. There has been a need for virtual models now more than ever due to the global virus, business has significantly increased and I'm glad that I can provide a safe alternative." Founder of Klubb Visuals states. The brand has an emphasis on breaking the cycle of exploitation for conventional models. This includes low wages, extended and unpaid hours, unrealistic expectations and a culture of body shaming. By using virtual models many of these problems are resolved.

See the full story here: https://prwire.com.au/print/australian-teen-taking-over-virtual-model-space-with-tech-business-klubb-visuals

14Dec/20Off

One Of The Largest Productions Ever Filmed In Space Is A VR Experience

Felix & Paul Studios and TIME Studios are behind one the largest productions of any type ever filmed in space. And, while the VR version of episode one of Space Explorers: The ISS Experience was recently released, they currently have multiple VR cameras in space capturing content both in and outside of the International Space Station, including the arrival of the first commercial SpaceX crew.

Emotional Engagement with Real Experiences

This series is designed to take millions of people to a place that “so few human beings have been able to experience” explains Raphaël.

Lajeunesse notes that “we are trained to experience reality through our senses…but you know if it’s not true. In cinematic virtual reality, with real human beings inside a real environment… maybe you’re not able to start walking around and reaching things. But your mind knows that this is a reality. It creates a different type of emotional engagement.”

See the full story here; https://uploadvr.com/space-explorers-iss-felix-paul/https://uploadvr.com/space-explorers-iss-felix-paul/

11Dec/20Off

Sensorium and Mubert develop AI-driven DJs for virtual reality concerts

Sensorium has teamed up with Mubert to develop AI-driven DJs that can create music at virtual concerts in virtual reality. It’s the latest in an effort to create artificial people, or virtual beings.


Sensorium has raised more than $100 million in pursuit of this mission, and it will produce a diverse series of photorealistic virtual artists featuring unique identities and musical preferences. Genetic algorithms behind each of these all-digital characters will drive their behavior and allow them to absorb data from the environment to constantly nurture their knowledge and evolve their music styles. 

Sensorium was founded in 2018 by multi-billionaire Mikhail Prokhorov and a former owner of the Brooklyn Nets. Mubert has more than 200 musicians and 2,000 pro users for its real-time generative music.

Sensorium makes money through avatar customization. Users can invest their own money in clothes or other features for their avatars, and people can buy digital tickets to go see events. You can pay more for VR or watch a video livestream for free.

Ultimately, he wants to create worlds where you can have free-flowing conversations with the AI characters, dubbed NPCs, or non-player characters.

See the full story here: https://venturebeat.com/2020/12/10/sensorium-and-mubert-develop-ai-driven-djs-for-virtual-reality-concerts/

11Dec/20Off

Germany Opens Legal Action Against Facebook Account Requirement for Oculus Headsets

Andreas Mundt, President of the Federal Cartel Office, says that since all new users of Oculus devices must also have a Facebook account, forcibly linking its VR products and its social network “could constitute a prohibited abuse of dominance by Facebook.”

Back in September, Facebook halted sales of all Oculus products in Germany. At the time, it wasn’t clear whether it was the Federal Cartel Office or Facebook itself that initiated an anticipatory halt in sales ahead of litigation proceedings.

This isn’t the first time Facebook has found itself in hot water in Germany, Europe’s largest economy. In early 2019, the Federal Cartel Office imposed extensive restrictions on Facebook regarding the processing of user data, and its role in creating so-called ‘super profiles’, which aim to collect and merge user data from its various products. Litigation is still pending in that country, however the next hearing is set for March 26th, 2021 at Düsseldorf’s Higher Regional Court.

See the full story here: https://www.virtualrealitypulse.com/edition/daily-google-amazon-2020-12-10

11Dec/20Off

Japan to fund AI matchmaking to boost birth rate

See the full story here: https://www.bbc.com/news/world-asia-55226098?fbclid=IwAR2gt81YQ3kifJKQoqNsurowQF1EHsa_WLynRY0G_uSNTt3lAnft6fn4Gu8


Japan plans to boost its tumbling birth rate by funding artificial intelligence matchmaking schemes to help residents find love.From next year it will subsidise local governments already running or starting projects that use AI to pair people up.

10Dec/20Off

NextMind ships its real-time brain computer interface Dev Kit for $399

Paris-based NextMind is part of a growing number of startups building neural interfaces that rely on machine learning algorithms. There are invasive devices like the one from Elon Musk’s Neuralink, which in August revealed a prototype showing readings from a pig’s brain using a coin-shaped device implanted under the skull. There are also noninvasive devices like the electromyography wristband that translates neuromuscular signals into machine-interpretable commands from Ctrl-labs, which Facebook acquired in September 2019. NextMind is developing a noninvasive device — an electroencephalogram (EEG) worn on the back of your head, where your brain’s visual cortex is located.

Every time you use a NextMind device, the company recommends you calibrate the wearable first. It takes about 45 seconds to create a neural profile. In a few months, the team hopes to entirely eliminate this step.

See the full story here: https://venturebeat.com/2020/12/07/nextmind-real-time-brain-computer-interface-dev-kit/