Verizon is tapping into AR ads to help diversify its revenue streams
Verizon's media and online business Verizon Media announced it will add augmented reality (AR) features to its native Moments advertising format for businesses. Advertisers will be able to make AR ads on Moments that allow consumers to interact with products in a 3D environment overlaid on the real world via a phone's camera and screen.
The Moments AR integration follows Verizon's initial debut of AR on Yahoo Mail, which the company says led to unprecedented user engagement. Advertising makes up a small and shrinking part of the telecom's revenue: Verizon Media's revenue fell almost 3% year-over-year (YoY) to $1.8 billion in Q2 2019. To reverse this trend, the company is looking to reinforce the growing segments of the business with AR — Verizon said gains in its native and mobile ads during Q2 2019 were offset by declines in desktop advertising.
Almost 69 million US consumers (over 20% of the US population) are expected to engage with AR at least once per month in 2019, up from just under 60 million in 2018, according to eMarketer.
See the full story here: https://www.businessinsider.com/verizon-testing-augmented-reality-ads-to-boost-revenue-2019-9
$300,000 NIH award to boost STEM proficiency through augmented reality gameplay
West Lafayette, Indiana, Sept. 25, 2019 (GLOBE NEWSWIRE) -- Explore Interactive, a Purdue University-affiliated startup, has received a $300,000 Phase I SBIR award from the National Institutes of Health for its augmented reality platform to help students learn about science, technology, engineering and mathematics (STEM).
This latest award comes after Explore Interactive received a $225,000 SBIR grant from the National Science Foundation to make its augmented reality platform collaborative between devices. A video about the startup is available at https://youtu.be/gHsGher7HGU.
Explore Interactive has worked with educators and elementary students from across the United States in the development of its technology, which lets children work together to solve hands-on STEM challenges and conduct open-ended design and play.
See the full story here; https://www.globenewswire.com/news-release/2019/09/25/1920364/0/en/300-000-NIH-award-to-boost-STEM-proficiency-through-augmented-reality-gameplay.html
The new wave artists with no human touch
At the recent World Artificial Intelligence Conference in Shanghai, performances by a robot pianist, a virtual singer, an AI painter and machine poet provided some interesting diversion from abstract technology concepts and algorithm lingo that ordinary humans find difficult to grasp.
There was a one-hour AI concert and various AI artists in exhibitions, showing the initial stages of a future driven by machine learning.
One of the highlights of the show was Teo, a humanoid robot from Italy, who played “Perfect” and “Ode to the Motherland” on the piano, sang a solo and accompanied human singers.
The performance also included a performance of the Chinese classic folk song “Jasmine” by Luo Tianyi, a virtual singer with 3D imaging, who also co-hosted the show.
Luo, developed by Shanghai-based Bilibili, is one of the most famous virtual singers in China, drawing more than 500 million online clicks and more than 10 million fans.
A dance performance, with motion capture from a high-speed camera and multimedia lights, created virtual effects expressing the passing of time.
See the full story here: https://www.shine.cn/biz/tech/1909242586/
Facebook removes pro-Trump ‘I Love America’ page that was run by Ukrainians
The problem of foreigners controlling political pages aimed at Americans is a persistent issue on Facebook. Macedonian businessmen ran the “Vets for Trump” Facebook page for several months after one of them hijacked it in March. It took until August for the longtime administrators — who were in fact veterans who supported President Trump — to regain control of the page.
Among the several politically charged memes posted by “I Love America” was one showing the image of a grieving widow with text reading, “THOSE WHO DISRESPECT OUR FLAG HAVE NEVER BEEN HANDED A FOLDED ONE” — a reference to the flags given to the families of service members and veterans after they die. This meme was previously posted by the Internet Research Agency.
See the full story here: https://www.washingtonpost.com/technology/2019/09/23/facebook-removes-pro-trump-i-love-america-page-that-was-run-by-ukrainians/
Facebook acquires CTRL Labs – finger motion sensor armband
Facebook is in the final stages of acquiring CTRL Labs for a reported $1 billion. The start-up is developing an AI armband which tracks the movements of users' individual fingers by detecting electrical signals passing through the user’s wrist. Based on how the signal changes passing through the tendons and muscles of the arm their position can be determined, and machine learning is then applied to convert these position changes into finger poses. The technology is similar to what’s described in a patent application filed by Facebook earlier this year, and David Heaney speculates that the acquisition possibly stems from the fact that CTRL Labs were either able to solve problems that Facebook’s team wasn’t, or felt it was better served by combining their efforts by integrating its team into Facebook Reality Labs, which is currently the largest known VR research division in the world.
https://uploadvr.com/facebook-acquires-ctrl-labs/
Nedap Augmented Reality brings data to life – Experience the future of dairy technology at World Dairy Expo.
Farmers need activity monitoring system (AMS) data translated into actionable insights to boost heat detection, conception rates, cow health, labor efficiency and farm management. Nedap Augmented Reality combines real-world and digital information in a seamless experience. It provides insights for farmers to make decisions that improve animal health and maximize return on investment. A Nedap AMS collects precise and complete data. Nedap Augmented Reality brings it to life.
See the full story here: https://hoards.com/article-26365-its-not-science-fiction-nedap-augmented-reality-brings-data-to-life.html
Ikea Expands Its Augmented Reality App, Lets You Fill an Entire Room With Virtual Swedish Furniture
But the real reason to update is the new multi-placement option allowing users to test several of Ikea’s offerings at the same time in augmented reality, as well as the room sets option which is essentially the same thing but with collections that Ikea has pre-assembled for users.
It’s an improvement that promises to make the Ikea experience marginally better, but what we’d really like to see is the company finally introduce instruction manuals that also work through augmented reality so those black and white illustrations become a little easier to understand ...
See the full story here: https://gizmodo.com/ikeas-expands-augmented-reality-app-lets-you-fill-an-e-1838362429
Tilt Five wants to bring augmented reality to tabletop games
The core idea behind the Tilt Five remains relatively unchanged from castAR. The system consists of a pair of AR glasses made with polarized lenses, two cameras (previous versions only had one) and built-in HD micro projectors. They project 3D images from a wired computer (or phone) to a retroreflective surface embedded with infrared LEDs, which then bounce the image back to your eyes. One camera module scans the LEDs to track the location and movement of your head, while the other is a computer vision camera for your hands, playing cards, tokens or other objects. This is a system called far-eye projection, whereas other AR headsets like HoloLens and Magic Leap uses near-eye projection that utilizes waveguide displays.
That means that, with Tilt Five, the only area in which you'd see the augmented image is on that retroreflective surface, whereas HoloLens or Magic Leap aren't limited by that.
See the full story here: https://www.engadget.com/2019/09/24/tilt-five-kickstarter-hands-on/
Augmented Reality brings art to life in Victoria, Australia
According to him, they are bringing the magnificent silo art to life through an augmented reality (AR) experience that allows visitors to take a deeper look into the artworks and the stories they tell.
The app includes a voiceover from Wergaia elder Uncle Ron Marks, one of the local people depicted in the work by artist Adnate.
The trail stretches over 200 kilometres from Rupanyup in the south to Patchewollock in the north.
It provides an insight into the spirit of the Wimmera Mallee and celebrates the region’s people through a series of large-scale murals painted on grain silos.
See the full story here: https://www.opengovasia.com/augmented-reality-brings-art-to-life-in-victoria-australia/
Entertainment Robots Market Emerging Segments and Regional Markets
The global entertainment robots market has been segmented based on product, component, type, application, and region. In terms of product, the entertainment robots market has been divided into robotic toys, robotic companion pets, and others. Based on component, the market has been bifurcated into software and hardware. The application segment can be further bifurcated as residential and commercial applications. The residential segment target the kids, guests and the older people. Whereas, the commercial applications covers largest market share which includes, entertainment venues, museums, live performances, malls, parks, amongst others. The hardware segment has been further split into sensors, control system, actuators, others. In terms of type, the market has been divided into real-time robots and non-real time robots. Based on geography, the global entertainment robots market has been classified into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
Key players operating in the entertainment robots market includes Aldebaran Robotics (Japan), Blu Frog Robotics (France),Hasbro, Inc. (U.S.), Mattel, Inc. (U.S.), Robo Builder (South Korea), Robotics Inc. (U.S.), Sony Corporation (Japan), Sphero, Inc. (Hong Kong), Modular Robotics (U.S.), Toshiba Machine Co. Ltd (Japan), and WowWee Group Limited. (Hong Kong). The entertainment robotics players are expected to develop and manufacture advanced entertainment robotic systems due to increasing investment in artificial intelligence and augmented reality in the near future.
See the full story here: https://techdadz.com/2019/09/20/entertainment-robots-market-emerging-segments-and-regional-markets/
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