Scott Trowbridge – the future of storytelling
See the full story with 5 minute video here: https://futureofstorytelling.org/speaker/scott-trowbridge
In-car entertainment startup takes a backseat ride to success
Vugo, an advertising platform launched in 2015 to geotarget consumers via a tablet installed in the back of a ridehailing car, has grand plans. As the vehicle fleet goes autonomous, Vugo expects to dominate its competition by doing what it already does: calibrating content to passengers. The Minnesota-based startup, piloted in ridehail-dense Los Angeles, may leave the big car manufacturers to grapple over driver-oriented features rather than the entertaining of passengers.
Although there is nothing to stop a passenger from watching content from their own phone or tablet, Vugo has an algorithm that generates ads based on chosen content and location. With the ability to target a demographic baked in to message delivery, the benefits to advertisers are obvious. For content providers, they get sold on using Vugo with audience data, so even the entertainment content that could one day run ad-free goes to a researched audience.
See the full story here: http://www.crains.com/article/news/car-entertainment-startup-takes-backseat-ride-success
AR has the potential to provide a workplace dynamic that is unlike anything we’ve ever seen, and the results could be a net gain for everybody.
AR will help transition displaced workers.
Thanks to recent developments in AR, jobs that once required years of training and practice can now be completed without prior knowledge or experience, and workers can do these jobs equipped with as little as their smartphone.
One worker can have many jobs.
This just-in-time knowledge will allow workers in the new economy to jump between different fields, working with clients and customers in a wide variety of industries. What’s more, someone can learn practical skills on the job while being paid to perform them. This means the investments made in time or money to learn new skills can be reduced to near zero -- giving those workers career track potential as they move up to remote support or other roles. In a similar manner, AR can even be used as a powerful tool for training workforces more efficiently -- providing opportunities for certifications and diversifying a job portfolio like never before.
Local services will go global.
A plumber in Florida, for example, could be guiding a client directly in Colorado or working with a partnered field agent in Saskatoon.
Knowledge is no longer a limiting factor.
providing AR maintenance solutions that allow skilled work to be completed by a wide range of parties, even customers themselves.
See the full story here: https://www.entrepreneur.com/article/294074
IMAX Boosts Plan for Pilot VR Centres to 10 Locations By Year End
Previously, IMAX said it would next open a pilot location at the AMC Kips Bay multiplex theatres in New York City. The company had also said prior to May 11 that the New York Centre would be the second location and would be followed by additional locations in Shanghai, Tokyo and Manchester, U.K., as well as –—depending on what published report one looked at — either another location in Los Angeles or one in New York.
The additional pilot locations this year will include locations in Houston, Texas and Canada, Welton said May 11. An additional location in New York will be done at a Regal theatre, he said.
The Kips Bay theatre in New York was chosen because it’s a “high-traffic” multiplex that about 1 million moviegoers visit each year, Welton said. Construction started there May 10 and it will open Memorial Day weekend this month, with about 12 VR pods, he said. IMAX will be testing different configurations at the new pilot Centres, including at least one with less than 10 pods, he said.
See the full story here: http://www.mesalliance.org/2017/05/12/imax-boosts-plan-pilot-vr-centres-10-locations-year-end/
Improbable developed simulation technology for video games that’s turned out to be just as useful in real-world scenarios.
Improbable uses the combined power of thousands of public servers to create real-time simulations of vast and detailed virtual worlds.
In the past 12 months, Improbable has scaled up its operation, increasing the number of public cloud infrastructure services that any one simulation can draw upon. This enables finely detailed simulations including, for example, the creation of a digital 1:1 replica of a real-world city, including all of its roads, buildings, and power and Web networks.
It has allowed Immense Simulations to create a full simulation of Manchester, a city in the north of England with more than 100,000 residents and a spaghetti tangle of roads.
“Improbable’s technology allows us to run city-scale scenario simulations with a level of detail not previously possible,” says Robin North, CEO of Immense Simulations. “We can represent individual travelers and vehicle operations and their interactions within a living city.”
The model of Manchester is based on licensed real-world data.
Disney’s projection tech turns actors’ faces into nightmare fuel
Makeup Lamps tracks an actor's movements without using the facial markers common in motion capture, then it displays any color or texture the actor wants by adjusting the lighting. It can make someone appear older by creating "wrinkles" on their face, for example, or it can paint their face in creepy clown makeup, à la Heath Ledger in The Dark Knight. And all of it is done in real-time.
A similar technology was used earlier this year during Lady Gaga's performance at the Superbowl.
See the full story here: https://www.engadget.com/2017/04/24/disney-makeup-lamps/