philip lelyveld The world of entertainment technology

18Jan/17Off

izmocars Says Content Will Be Determining Factor for Virtual Reality Success as Company Heads to NADA 2017

 izmocars, the only virtual reality provider in auto with a robust silo of VR content available now, will be sharing the future of retailing with dealers when they bring their virtual reality solution, izmoVR, to the National Automotive Dealer's Association (NADA) Conference, January 26-29, 2017 in New Orleans. izmoVR will be on display with vehicles ready for attendee's virtual customization and driving enjoyment.

Virtual reality is exploding with Kzero estimating 28 million people could be paying for virtual reality content and hardware by 2018, up from 4.8 million early adopters this year. With the price of the necessary equipment coming down and the technology vastly improved, virtual reality is no longer out of reach at the dealership level.

"It's no longer a question of 'how' the auto industry will use virtual reality in showrooms, but rather 'how soon,'" said Tej Soni, Founder of izmocars.

izmocars is the only VR provider in automotive with the necessary, high-quality content needed to engage customers and bring them into showrooms using virtual reality.

See the full story here: http://finance.yahoo.com/news/izmocars-says-content-determining-factor-133500129.html

18Jan/17Off

Virtual Reality Smell Porn: Get A Big Whiff Of The Future

587d1c3a1700002e00fdee78Adult entertainment company CamSoda is introducing a gas mask designed to enhance its online sex shows by allowing users to smell scents chosen by the performers.

People who purchase its “OhRoma” technology will get the mask as well two canisters that fit into it. With the help of an app, the mask pairs with Bluetooth on a user’s smartphone.

Users can then watch a cam performer in virtual reality and experience the odors they’ve chosen from their own personal “scent profile.”

“There are a lot of guys who watch my shows who tell me, ‘God, I wish I could smell you,’” she told HuffPost. “And some will drop $50 just to buy my panties.”

He expects the sensory masks will be available in three months at an estimated price of $59.99. The smell canisters are designed to last between three to six months. Replacement canisters should sell for around $29.99.

See the full story here: http://www.huffingtonpost.com/entry/virtual-reality-smell-porn_us_587d1c16e4b09281d0ebf521

17Jan/17Off

Augmented reality guides surgeons during spine and cranial surgery

Philips_pic_aug_reality Philips_spine-def2-1024x68313-2The system uses high-resolution optical cameras mounted on a flat-panel X-ray detector to image the surface of the patient. It then combines the external view captured by the cameras with the 3D internal view acquired by the X-ray system to create accurate real-time, augmented-reality images of the patient’s anatomy.

“We can make 3D acquisitions of the vertebrae of the spine, and show where they lie in the body, and we can also register what happens above the skin,” said Tabaksblat. “So now if the surgeon holds an instrument above the skin, we can show them a virtual path along which the instrument should be inserted into the body.”

The system generates different 3D views of the patient, from above and to the side, allowing the surgeon to align their instruments accurately before insertion.

The system has undergone pre-clinical trials in an experimental setting at Karolinska University Hospital in Stockholm, Sweden, and the Cincinnati Children’s Hospital Medical Center in the US. In the trials, which were recently published in the journal Spine, the technology was shown to improve the overall accuracy of screw placement from 64 per cent to 84 per cent.

See the full story here: https://www.theengineer.co.uk/augmented-reality-guides-surgeons-during-spine-cranial-and-trauma-surgery/

17Jan/17Off

Scientists create 3D-printed objects that can change shape after they’re printed

mit-3d-printing-1_0“The idea is that you could print a material and subsequently take that material and, using light, morph the material into something else, or grow the material further,” said Jeremiah Johnson, Associate Professor of Chemistry at MIT. Postdoc Mao Chen and graduate student Yuwei Gu led the research and wrote a paper on the findings.

The technique is called living polymerization and it creates “materials whose growth can be halted and then restarted later on,” according to the release.

The new technique uses “polymers with chemical groups that act like a folded up accordion.” When light hits the new materials they stretch out and change the material.

See the full story here: https://techcrunch.com/2017/01/16/scientists-create-3d-printed-objects-that-can-change-shape-after-theyre-printed/

17Jan/17Off

Assignment Letter

Assignment Letter copy

17Jan/17Off

Business Card

Business Card copy

16Jan/17Off

IMAX VR Experience across from The Grove

After you fill out the Waiver form the site will let you buy tickets.

http://imaxvr.imax.com

banner

16Jan/17Off

China’s Baidu opens augmented reality lab to boost waning profits

A sign of Baidu is seen during the third annual World Internet Conference in Wuzhen town of Jiaxing, Zhejiang province, China November 17, 2016. REUTERS/Aly Song

A sign of Baidu is seen during the third annual World Internet Conference in Wuzhen town of Jiaxing, Zhejiang province, China November 17, 2016. REUTERS/Aly Song

Chinese search engine Baidu Inc on Monday launched an augmented reality (AR) lab in Beijing as part of a $200 million effort to revitalize the company's shrinking profits with cutting edge technology.

The lab, which currently employs 55 people, will initially aim to drive revenue through AR marketing, though will later explore healthcare and education.

"AR marketing is taking off," Andrew Ng, the chief scientist overseeing Baidu's artificial intelligence (AI), augmented reality and deep learning projects, told Reuters.

AR technology is still going through a regulatory teething phase in China. While Pokemon Go is yet to launch there, location-based AR concepts have sprung up, drawing the ire of regulators who have refused to license some services over security concerns.

See the full story here: http://www.reuters.com/article/us-baidu-augmented-reality-idUSKBN1501I2

 

16Jan/17Off

Syntouch – haptic texture measurements explained

objective-touch-2Macrotexture

Macrotexture (mTX) – The intensity of large features (>1mm spacing) that creates the perception of texture ranging from smooth to textured.

Macrotexture Coarseness (mCO) – The perceived spacing of large features (>1mm spacing), ranging from fine to coarse.

Macrotexture Regularity (mRG) – The perceived uniformity of large features, ranging from random to regular.

Microtexture

Microtexture Roughness (uRO) – The intensity of small features (<1mm spacing) that creates the perception of roughness ranging from smooth to rough

Microtexture Coarseness (uCO) – The perceived spacing of small features (<1mm spacing), ranging from fine to coarse.

Friction

Tactile Stiction (fST) – The effort required to initiate sliding on a surface, ranging from low grip to high grip.

Sliding Resistance (fRS) – The effort required to continue sliding over a surface, ranging from slippery to resistive.

Compliance

Tactile Compliance (cCM) – The degree that a surface deforms under pressure, from rigid to compliant.

Local Deformation (cDF) – The degree to which the surface wraps around the fingertip when being deformed, ranging stays flat to high wrap.

Damping (cDP) – The speed that a surface returns to its original shape after being deformed, ranging from springy to damped.

Relaxation (cRX) – The degree to which a surface stops pushing back after being deformed, ranging from maintains force to relaxes.

Yielding (cYD) – The degree to which a surface remains deformed after being pressed, ranging from recovers shape to stays deformed.

Thermal

Thermal Cooling (tCO) – The initial rate that a surface draws heat from the fingertip, ranging from warm to cool.

Thermal Persistence (tPR) – The extent that a surface continues to draw heat from the fingertip, ranging from transient cooling to sustained cooling.

Adhesive

Adhesive Tack (aTK) – The effort required to break contact with a surface, ranging from no adhesion to sticky.

See the full post here: https://www.syntouchinc.com/biomimetic-process/

16Jan/17Off

Corporations Are Adopting AI, Startup Debuts AI-Based Video

Artificial_Intelligence_AI_Circuit_Brain-2Founder Justin Fuisz says the video technology company will “help marketers pull together video shot by teams on the ground at live events and use that content to populate their various social media feeds.”

Fuisz describes how a brand could send “a group of social media executives” — who don’t need to be professional videographers — to, say, the Super Bowl, where they “shoot lots of footage on their phones using Octi’s app.” Octi’s editing filter will choose the desired clips that can “instantly be woven together in a narrative form,” similar to Snapchat or Instagram Stories. Then, with a digital dashboard, the user can “quickly push the videos out to social media platforms like Facebook and Twitter.”

See the full story here: http://www.etcentric.org/corporations-are-adopting-ai-startup-debuts-ai-based-video/