Part of the challenge of “Jungle Book” was to make the technology disappear. With this new technology, it’s very attractive to look at all of the bells and whistles, but the idea of creating something that feels organic is the challenge I find the most interesting. I want to find the humanity in the technology.
See the full story here: http://www.nytimes.com/2016/08/31/movies/jon-favreau-on-gnomes-goblins-and-virtual-reality.html?_r=0
Long before Oculus Rift and HTC Vive, the paper peep show—a small, layered diorama that expands like an accordion to create the illusion of depth—was a way for audiences in the 19th century to peer into times and places beyond their own experience.
"They look quite unassuming when they’re collapsed. You don’t realize the depth that they have, and you don’t quite know what to expect initially," she said. "They have a title, but it’s only when you peep into the hole that the landscape unfolds."
Paper peep shows were invented in the early 19th century in Germany and Austria, and they run the gamut in size and style. Some are as small as a matchbox while others stretch to two meters long; some are handmade and others were mass-produced and then hand-painted. Peep shows typically depict historical events, contemporary entertainment, and engineering feats, as well as foreign or imaginary locales.
Peep shows, also known as tunnel books, are widely considered to be the ancestors of animation and film.
See the full story here: https://www.fastcodesign.com/3062465/paper-peepshows-were-the-virtual-reality-of-the-19th-century
Developed with PTC's Vuforia AR platform, one shipbuilding application helps workers identify and remove temporary steel -- the steel that helps hold ship parts together during construction but is not needed when construction is complete.
Such inspection applications tend to require that workers' hands be free.
"One of the groundbreaking tools we are working on is augmented reality, allowing us to superimpose a 3D computer model onto a real world object in real time," said Richard Ritter, instructional designer at Emerson Process Management, in an email exchange.
In the retail industry, merchants are giving their customers new perspectives on the wares they offer. For example:
Whatever the industry, a common theme is emerging for AR strategy: Start with widely-used smartphone and tablet devices and build from there, adding headset technology when it is ready for the mainstream.
See the full story here: http://searchcio.techtarget.com/feature/Enterprise-augmented-reality-AR-applications-are-just-around-the-bend
A good way to think about how augmented reality will transform the supply chain is to apply the way ridesharing service Uber allows users to view where a driver is on a map to a business context.
As soon as a ride is booked, users can follow the car from its departure point to its destination. A more advanced version of this technology, drawing on these augmented reality tools, will soon help power optimised supply chains, allowing businesses to view all the supply chain's moving parts, giving them the ability to know exactly where their goods are in real time.
Augmented reality is only one of the emerging technologies that will underpin the supply chain of the future. Other new practices such as radio frequency identification (RFID), which uses minuscule computer chips to track items, are also critical.
Another tool that will transform the supply chain of the future is additive manufacturing, which is the industrial application of 3D printing.
The ultimate benefit of these technologies is better inventory management, which means improved profits down the track. "The supply chain revolves around inventory; having the right stock in the right place at the right time is fundamental," Lorge said.
See the full story here: http://www.smh.com.au/business/innovation/what-does-pokemon-go-mean-for-the-supply-chain-of-the-future-20160829-gr3s3s.html
External App Experiences
First, there’s the possibility of external app experiences, using an augmented reality app as some means of promotion for a company. For example, your company could design an app to be used by your audience as a way to increase brand awareness.
As an alternative, you could also simply advertise your business in an augmented reality app that’s already popular, or harness the power of an app that already exists.
Bridging the Physical and Digital
You could also use augmented reality the way it was intended to be used—to bridge the gap between our physical and digital realities. There’ s no limit to the possibilities here, since marketers have barely scratched the surface, but these are just a few ways your business could take advantage of it in the near future:
Interactive Ads
Augmented reality could also be used to create more interactive ads; QR codes are already capable of this to some degree, allowing audiences to connect with physical items in some digital way, such as playing a video.
Avoiding Gimmicks
Beyond Augmented Reality
As a marketer, keep your eyes forward and focused on the next new technological development; the better prepared you are for those coming changes, the further ahead of the competition you’ll be.
See the full story here: http://www.forbes.com/sites/jaysondemers/2016/08/31/what-does-the-future-of-augmented-reality-look-like-for-marketers/2/#7011c3281cf1
German bedroom furniture manufacturer Rauch has developed a Configurator app, which employs augmented reality (AR) technology to help customers decide upon a purchase by electronically visualising how the furntiure will fit into their homes.
According to Rauch, these apps are particularly useful for furniture offering various configuration options, such as the 20up wardrobe system in its Steffen range, which displays the various front designs, doors, colours and sizes of wardrobe.
See the full story here: http://www.furniturenews.net/news/articles/2016/08/871917015-rauch-introduces-augmented-reality-app
BERLIN, GERMANY - FEBRUARY 24: A woman puts on the Head-Mounted Display Oculus Rift on February 24, 2016 in Berlin, Germany. Facebook presented its Innovation Hub where new technology and ideas were shown. (Photo by Florian Gaertner/Photothek via Getty Images)
Speaking at Facebook’s annual engineering conference on Wednesday in San Jose, Oculus software engineer Khoi Nguyen described the challenges of making a new technology user-friendly.
The original Oculus home screen, which he said was slow and cobbled together, was rebuilt from scratch to ensure everything would run as smoothly as possible. The interface’s design didn’t necessary put off users, Nguyen explained, but rather it was the software plumbing that needed a serious overhaul.
It took seven months to rebuild Oculus Home, which was ready on Nguyen’s birthday, March 16, 2016. The rewritten software makes problems easier to diagnose and fix, he said, and he’s “confident I can jump into any file and know what is going on.”
See the full story here: http://fortune.com/2016/08/31/facebook-oculus-rebuild-virtual-reality-software/
[Philip Lelyveld comment: this photo shows the HypeVR rig, but there is no mention of it in the story.]
“A lot of beauty brands are adopting the behind-the-scenes approach, but it’s not as authentic as the place we come from,” she said. “We were literally born out of the studio.”
The 3 minute-long video highlights the studio, its technology and the brand’s products. It starts off with founder and photographer Davis Factor bursting into the entrance of the studio with Lori Taylor Davis, the brand’s global lead makeup artist.
Factor then takes a backseat as Davis leads the rest of the tour. She takes viewers on a quick round of the rooms that make up the studio, from the versatile “Bigbox” studio to the “Lightbox” studio, for shoots requiring ample natural light. The scene then shifts to three behind-the-scenes photo shoots, where Davis finishes applying some final touches for a few models before they strut into action. The video includes some of the brand’s bestselling products, including its Photo Finish foundation primer and its Studio Skin foundation.
The virtual tour is the next step in Smashbox’s attempt to elevate its digital marketing, said Chien. Unlike most beauty brands, Smashbox does not do print advertising....: Its 2013 Webby-winning “Love Me” campaign, for example, invited fans to express what “Love Me” meant to them on Facebook, which were then projected live on a digital billboard over Hollywood Boulevard during the week of the Oscars.
See the full story here: http://www.glossy.co/store-of-the-future/smashbox-cosmetics-takes-the-virtual-reality-plunge