PTC bets on software for augmented reality requiring no coding know-how
Vuforia
PTC's president and CEO Jim Heppelmann said the product "democratizes" augmented reality, a fast-growing technology segment that's beyond the reach of most businesses that may not have deep programming or augmented reality technology expertise.
The new software makes it easy to add an augmented reality component to internet-connected devices — commonly known as "Internet of Things" — ranging from manufacturing and factory equipment to solar panels and medical devices, according to the company.
"Most people think of IOT is a way to connect, monitor and automate remote products," Heppelmann said at the LiveWorx event. " But we at PTC think that notion of physical digital convergence must expand to incorporate the way humans experience products. That’s why we’ve spent so much time pursuing augmented reality and virtual reality in the last year."
See the full story here: http://www.bizjournals.com/boston/blog/techflash/2016/06/ptc-bets-on-software-for-augmented-reality.html
Iron Man meets Aquaman as Navy turns to augmented reality
Dubbed the Divers Augmented Vision Display, the augmented reality technology is embedded directly inside the helmet.
"By building this [heads up display] directly inside the dive helmet, instead of attaching a display on the outside, it can provide a capability similar to something from an Ironman movie," Dennis Gallagher, the Navy's Underwater Systems Development Project Engineer, said in a statement. "You have everything you visually need right there within the helmet."
The smart helmet has been demonstrated to about 20 military divers so far.
The Navy expects to conduct in-water simulation testing in October, with expanded field testing set for 2017.
See the full story here: http://www.computerworld.com/article/3079420/emerging-technology/iron-man-meets-aquaman-as-navy-turns-to-augmented-reality.html
Educators Should Look To The Past Before Moving Forward With Education In Virtual Reality
The future for education in virtual reality and virtual worlds looks rather bright, but it will require educators to embrace the technology to do more than just replicate existing experiences. Educators will also have to be nice to their IT Departments and be realistic with their aims, which may be a bigger challenge!
See the full post here: http://sl.governormarley.com/?p=5684
Cadillac Bets on Virtual Dealerships
General Motors Co.’s luxury division has about three times as many U.S. stores as German luxury auto makers or Toyota Motor Co.’s Lexus, but sells only about half the volume. Short of steering around rigid state franchise laws and hammering out financial settlements to shutter stores, a plan is being hatched to convert a portion of Cadillac’s 925 stores into virtual dealerships that will be low on overhead and big on sophisticated technology.
In a somewhat unprecedented way of moving metal, Cadillac President Johan de Nysschen will this month begin looking for commitments from some store owners willing to set up showrooms where buyers can get a car serviced or learn about products via virtual reality headsets without getting behind the wheel. Driving off immediately with a new vehicle will be impossible because these stores won’t have inventory.
See the full story here: http://www.wsj.com/articles/cadillac-bets-on-virtual-dealerships-1465172482
Can virtual reality threaten the brothel industry?
Electronics have treated Sheri’s Ranch well. The cathouse in Pahrump, which claims to be the “unofficial brothel of CES,” reports a 70 percent increase in business when tech employees roll into Las Vegas for the massive trade show each January.
But that cozy relationship might not last. Some in the brothel industry — Sheri’s included — have expressed concerns that virtual-reality porn, which offers an immersive 3D experience, could pose a threat to business. On its blog in December, Sheri’s Ranch wrote that the VR devices displayed at CES “may be one of the biggest challenges to the future of the legal prostitution industry.”
The goal is to make the viewer feel like a participant rather than a passive observer, said Brian Shuster, CEO of a VR-porn production company that recently shot in Las Vegas. It’s not at that stage today but will be in about five years, he said. And it’s not out of the realm of possibility that a participant could virtually enter a brothel setting using a headset.
“We see it as an asset, a way to grow our business,” said Richard Hunter, a spokesman for Hof, who has appeared in the HBO series “Cathouse” and is running for a seat in the Legislature. “As the technology progresses, I think a lot of it will depend on what its (potential) and what its limitations are.”
See the full post here: https://lasvegassun.com/news/2016/jun/06/can-virtual-reality-threaten-the-brothel-industry/
Kevin Kelly – AI, Virtual Reality, and The Inevitable
http://fourhourworkweek.com/2016/06/05/kevin-kelly-ai-virtual-reality-and-the-inevitable/
Kevin is Senior Maverick at Wired Magazine, which he co-founded in 1993. He also co-founded the All Species Foundation, a non-profit aimed at cataloging and identifying every living species on earth. In his spare time, he writes bestselling books, co-founded The Rosetta Project, which is building an archive of all documented human languages, and serves on the board of The Long Now Foundation. As part of the last, he’s investigating how to revive and restore endangered or extinct species, including the Wooly Mammoth.
Kevin’s most recent project is The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future. The praise for the book is incredible, with Marc Andreessen saying it’s, “an automatic must-read.”
In this conversation, we touch on all sorts of things, including:
- Stories about Jeff Bezos and his email management approach
- Tech literacy
- Why there are no “VR experts”
- Artificial Intelligence (AI)
- Network effects
- GMOs
- And much, much more
If you only have 5 minutes, check out the technology Kevin thinks you should be worried about.
Global VR (Virtual Reality) and AR (Augmented Reality) Device Market 2016
Key Players in Virtual Reality and Augmented Reality Device Market:- SAMSUNG, MICROSOFT, GOOGLE, FaceBook, Carl Zeiss, Baofeng, Sony, Razer, HTC, Daqri, AMD, Atheer, Meta, castAR, Skully, HP, Antvr, Lumus, Fove, Sulon, JINWEIDU, Virglass, Emaxv and Epson With no less than 15 top producers.
(with Company Profile, Product Picture and Specifications, Sales Volume, Sales Revenue, Sale Price and Gross Margin and Contact Information)
No stats, but description of contents here: http://www.ozcarguide.com/global-vr-virtual-reality-ar-augmented-reality-device-market-2016/
AWE 2016 Addresses Rapidly Evolving VR and AR Ecosystem
This year’s Augmented World Expo (AWE) in Santa Clara was equal parts augmented and virtual reality. Curtis Hickman of The Void presented some compelling instances in which physical and psychological misdirection are effective tools for the VR experience. Meta CEO Meron Gribetz demonstrated the sub-millimeter hand tracking accuracy of his company’s AR HMD. Jared Finder provided an update on the core tech components of Google’s Project Tango. Baobab Studios CEO Maureen Fan discussed the importance of image composition and story beats in VR. Highlights from the show floor included the latest ODG AR glasses and waveguide AR displays from Epson and Lumus.
Curtis Hickman, chief creative officer of The Void and a professional magician, gave a keynote on “The Illusion of Reality” and how misdirection is key to a winning the VR experience. Misdirection is “that which directs the subject away from the method and toward the effect.” There are two types of misdirection: physical and psychological.
See the full story here: http://www.etcentric.org/awe-2016-addresses-rapidly-evolving-vr-and-ar-ecosystem/
Google really likes making things out of cardboard
Google's foray into virtual reality has involved a lot of heavy-duty paper, and even its fancy new hardware for VR is no exception. Google VP of Virtual Reality Clay Bavor tweeted a picture of an early controller prototype for the company's Android-based VR platform, Daydream, and as you an see, it's much more... cardboardy than the sleek controller design it unveiled at I/O 2016.
See the full story here: http://www.theverge.com/circuitbreaker/2016/6/5/11862258/google-cardboard-daydream-controller
Paul McCartney embraces virtual reality to recall the Beatles’ best recordings
The noted music video director Tony Kaye (best known for directing American History X) filmed McCartney telling the stories behind some of his most famous singles while hanging out and playing instruments in his home studio. Viewers can watch online at Jaunt’s website, but to get the full experience they should download the app and either watch on a cellphone with a Google Cardboard or fancier VR headsets.
In all the clips there are little bits of animation – such as a magic light pen drawing pictures of the Beatles, or diagrams of chord progressions that appear and disappear – that are sprinkled throughout the environment.
Instead, what newcomers to VR can experience is just what the medium is capable of: the way that even these slightly boring tales can be rendered with mind-bending immediacy as suddenly their entire view is taken over by black-and-white images of stringed instruments or strange scarlet drawings of John Lennon.
See the full story here: http://www.hitc.com/en-gb/2016/06/04/paul-mccartney-embraces-virtual-reality-to-recall-the-beatles-be/
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