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PTC's president and CEO Jim Heppelmann said the product "democratizes" augmented reality, a fast-growing technology segment that's beyond the reach of most businesses that may not have deep programming or augmented reality technology expertise.
The new software makes it easy to add an augmented reality component to internet-connected devices — commonly known as "Internet of Things" — ranging from manufacturing and factory equipment to solar panels and medical devices, according to the company.
"Most people think of IOT is a way to connect, monitor and automate remote products," Heppelmann said at the LiveWorx event. " But we at PTC think that notion of physical digital convergence must expand to incorporate the way humans experience products. That’s why we’ve spent so much time pursuing augmented reality and virtual reality in the last year."
See the full story here: http://www.bizjournals.com/boston/blog/techflash/2016/06/ptc-bets-on-software-for-augmented-reality.html