philip lelyveld The world of entertainment technology

5Nov/12Off

DreamWorks Animation pacts for Auro-3D sound

Just a day after Dolby announced growing support for its Atmos format (Daily Variety, Oct. 31), DreamWorks Animation announced it has struck a strategic alliance with Barco and will release its next 15 pics in Barco's Auro-3D sound format.

Auro-3D, which has up to 12 channels, adds a second set of surround speakers higher on the walls and more speakers directly above the audience to create a greater sense of depth in the audio mix.

First pic to be released in the format will be DWA's "Rise of the Guardians" on Nov. 21. Only about 50 screens worldwide will be ready for the Auro format at the release of "Guardians," but DWA will promote the format to the public on this and future pics.

Read the full story here: http://www.variety.com/article/VR1118061588

5Nov/12Off

When A Festival Has Nothing To Do With Music

[Philip Lelyveld comment; While I find the quote by Samil Ismail, Singularity Institute's founding Exec Dir, that  "Technology is the only driver of human progress,” disturbing - since in scifi that outlook usually leads to a distopia - it is remarkable that so many of these gatherings are taking place worldwide.]

Their offspring is Pioneers Festival.  In just one year since it started, it’s grown from under 1,500 attendees to more than 2,500 international guests. Pioneers managed to draw in a bevy of international thought leaders in health, science, disruptive tech, investors, hackers, journalists and serial entrepreneurs. And, much like the Dublin Web Summitheld two weeks ago in Dublin, Ireland, they created a heady mix of people from all over Europe, Eastern Europe and the US.

See the full story here: http://www.forbes.com/sites/jenniferhicks/2012/10/31/when-a-festival-has-nothing-to-do-with-music/

5Nov/12Off

DTS donates 18,000 iWOW 3D audio enhancement adaptors to Support Our Troups

[Philip Lelyveld comment: DTS is an ETC sponsor]

DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio solutions and audio enhancement technologies today announced that it has made a donation of more than 18,000 iWOW 3D (retails as the SRS iWOW 3D) audio enhancement adaptors to Support Our Troops® (SOT), a non-profit organization dedicated to bolstering the morale and well-being of our active military and their families, to be distributed to US troops serving around the world.

Utilizing several patented DTS audio solutions, the iWOW 3D is designed to work exclusively with Apple i-device products. The iWOW 3D seamlessly plugs into the 30-pin connector of any iPad®, iPhone® or iPod® and retrieves and restore audio cues that are buried deep within the original source material, to provide an immersive, three-dimensional sound stage with renewed depth and clarity, as well as deep bass, through any pair of headphones or earbuds. The end result is a truly uncompromised, HD-quality entertainment experience for music, movies and games.

Read the full story here: http://www.dts.com/corporate/press-releases/2012/10/dts-donates-18000-iwow-3d-adaptors-to-active-duty-troops.aspx

5Nov/12Off

Broadcom patent’s a method for watermarking 3D content

Broadcom Corp. (NASDAQ:BRCM) was assigned a patent (8,300,881) that was developed by four co-inventors for a “method and system for watermarking 3D content.” The co-inventors are Xuemin Chen, Rancho Santa Fe, Calif., Samir Hulyalkar, Newtown, Pa., Marcus Kellerman, San Diego, and Ilya Klebanov, Thornhill, Canada, and the abstract of the patent published by the U.S. Patent and Trademark Office states: “A video transmitter identifies regions in pictures in a compressed three-dimensional (3D) video comprising a base view video and an enhancement view video. The identified regions are not referenced by other pictures in the compressed 3D video. The identified regions are watermarked. Pictures such as a high layer picture in the base view video and the enhancement view video are identified for watermarking. The identified regions in the base view and/or enhancement view videos are watermarked and multiplexed into a transport stream for transmission. An intended video receiver extracts the base view video, the enhancement view video and corresponding watermark data from the received transport stream. The corresponding extracted watermark data are synchronized with the extracted base view video and the extracted enhancement view video, respectively, for watermark insertion. The resulting base view and enhancement view videos are decoded into a left view video and a right view video, respectively.”

See the original post here: http://wallstcheatsheet.com/stocks/seagates-outlook-sluggish-due-to-weak-pc-shipments-and-4-chip-and-big-data-stocks-on-the-move.html/

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31Oct/12Off

Leap Motion hires former Apple director to lead its marketing team

Leap Motion today appointed Michael Zagorsek to the role of vice president of product marketing.

The motion-control technology firm brought Zagorsek on due to his experience at Apple as that company’s director of marketing communication. He’s leading Leap Motion’s efforts to bring The Leap gesture-control peripheral to market in 2013.

Read the full story here: http://venturebeat.com/2012/10/30/leap-motion-hires-former-apple-director-to-lead-its-marketing-team/

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31Oct/12Off

China officials meet 3D Society; mirrors U.S.

Chinese filmmakers and the Chinese government are anxious to work more closely with the International 3D Society to promote more 3D movies and TV programming, officials said Monday at a committee meeting of the year-old China branch of the Society.

Gesan Liu, Dean of the Beijing Film Academy Film and Technology Department, said broadcasters cannot charge a premium for 3D since the audience is already so small. He also noted that while TV manufacturers promote the sale of 3DTVs, content producers need to get more involved with promotion of 3D programming.

Other companies and organizations represented at the meeting included Panasonic, Beijing TV, Autodesk, China Film Group, and Shanghai Broadcasting.

Read the full story here: http://hollywoodinhidef.com/2012/10/china-officials-meet-3d-society-mirrors-u-s/

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31Oct/12Off

The Three Stooges in 3D Blu-ray

[Philip Lelyveld comment: Legend converts the classics to 3D!]

These are all public domain pieces, but Legend has put together a package sourced from elements that for the most part look quite good.
The 3D post-conversion on the other hand is largely excellent and inarguably well done. Legend was one of the first labels devoted to 3D, and their expertise with this technology is readily apparent in all of these shorts. There's been exceptional care devoted to these pieces, with a really nice layering of depth (note for example in Disorder in the Court how there are clearly defined layers of the court observers depending on where they're sitting, rather than just simply foreground and background objects). A number of the sight gags are increased due to this dimensionality.

See the full story here: http://www.blu-ray.com/movies/The-Three-Stooges-in-3D-Blu-ray/52764/

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29Oct/12Off

Government announces £7m for 3D print research

The funding has been provided by the Engineering & Physical Sciences Research Council (EPSRC), Arts and Humanities Research Council (AHRC) and the Economic and Social Research Council (ESRC) to encourage faster progression in additive manufacturing, also known as 3D printing, with the aim of bringing components and consumer items that are created using the process, to market.

Grants from £50,000 to £750,000 will be awarded through an open competition managed by the Technology Strategy Board (TSB), the government's science and technology advisory body.

The competition, which opens on 3 December, will be open to projects categorised as small (£100,000-£400,000) and led by a small company, medium ((£200,000 to £1m) and led by a medium sized business, or large (£500K to £1.5m) and led by a large company with partners from three or more sectors.

Proposals for the Inspiring New Design Freedoms in Additive Manufacturing competition must be collaborative, involving science-to business or business-to business approaches, and must include at least two non-academic partners although university participation is encouraged.

See the full story here: http://www.printweek.com/news/1157012/government-announces-7m-3d-print-research/

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28Oct/12Off

3D camera for brain surgery a big leap forward

The Toronto doctor who pioneered what has become an international standard in neurosurgery is once again breaking new ground, becoming the first surgeon in Canada to use a 3D camera to remove a brain tumour.

Dr. Michael Cusimano made headlines 17 years ago when he became the first neurosurgeon in the world to remove tumours by endoscopic surgery, a minimally invasive procedure that involves sending a video lens along with instruments through both nostrils and into the brain.

Earlier this month, Cusimano took that technique a big step forward in a surgical theatre at St. Michael’s Hospital, inserting a three-dimensional camera — barely larger than a speck of sand — up the nose of a 75-year-old man. The surgeon scooped out a benign but large walnut-sized tumour on the patient’s pituitary gland at the base of his skull. The tumour was pressing on his optic nerve, causing him to go blind.

The 3D tool he ultimately developed helps surgeons precisely manoeuvre their instruments in a tiny space. The better view enables surgeons to remove more of a tumour with reduced risk of error.

Back in the operating room, with the 3D endoscope buried about 10 centimetres in his patient’s nose and brain, Cusimano marvelled at the image on the screen.

It was as though his own eyes were in the patient’s brain, he says, noting the 3D view allowed him to more accurately and quickly resect the patient’s tumour.

See the full story here: http://www.thestar.com/news/gta/article/1278688--3d-camera-for-brain-surgery-a-big-leap-forward

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28Oct/12Off

Fox’s Jim Gianopulos Talks SOPA Debacle, Steve Jobs, 3D at USC Law Institute

Asked about the future of 3D filmmaking, Gianopulos noted how

international expansion in places like China and India is shaping the kinds of movies being made. "They're building at the rate of something like 9 theaters a day," he said. "They're all digital and they're all 3D."

See the full story here: http://www.hollywoodreporter.com/thr-esq/foxs-jim-gianopulos-talks-sopa-383679

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