Retinad’s Promising VR Ad and Analytics System is Now Backed with a $500,000 Investment
Retinad, a company working to bring immersive advertising and analytics to virtual reality, has just closed a $500,000 early-stage round to bring their solution to market. Avoiding the worst case banner-in-your-face approach, the company is jumping feet first into VR, bringing immersive (but not invasive) pre-roll ads and useful analytics tools that could be a hit with developers and advertisers alike.
The company is primarily pitching a ‘pre-roll’ approach which presents users with an immersive advertisement at the start of the VR game or experience. That ad can be a 360 video or photo, and it includes gaze-based action-points for user interaction like Skip, Like, and More Info.
Analytics
One of the features I found most compelling about Retinad’s system was their analytic heat maps which allow advertisers to see visually where users’ attention is drawn to throughout the course of the ad.
See the full story here: http://www.roadtovr.com/retinads-promising-vr-ad-and-analytics-system-is-now-backed-with-a-500000-investment/