According to The New York Times, the report notes that the loss of $22 billion in revenues this year “represents a 41 percent rise compared to the previous 12 months.” The websites most impacted by ad-blocking are gaming, social networks and technology-related.
Ad-blocking is even more commonly used in Europe than the U.S. The report notes that 77 million people use it in Europe; more than one-third of people in Poland have and use the software. German startup Eyeo, which sells the popular Adblock Plus browser plug-in, says it has about 60 million active users.
See full story here: http://www.etcentric.org/ad-blocking-results-in-22b-in-lost-ad-revenue-says-report/#more-95016