The group is a collaboration between all arms of the Lucasfilm empire, taking the visual effects expertise of ILM, the latest in real-time computer graphics from the Advanced Development Group, and the audio prowess of Skywalker Sound, and mixing it all together under the incomparable appeal of the Star Wars franchise. It’s a unique effort; while other movie studios are teaming with tech companies to dabble in VR, and VR companies are spinning up their own mini production houses to dip their toes into film, ILM already has the necessary departments integrated under one roof — not to mention a highly-anticipated slate of films in production to play off of. It allows Bredow’s team to experiment with multiple types of experiences simultaneously, in a kind of next-generation entertainment sandbox.