Facebook has unveiled support for a new 360-degree video (360 video) format that is expected to serve as a more immersive and engaging platform for video ads. The new feature was first announced earlier in this year, and is the company's first offering in the virtual reality space.
At the moment, it is understood that it will be supported on Chrome and Android devices. According to Facebook, Web and Android users should be able to see 360 videos in their News Feeds “soon”, while the feature will be rolled out for iOS in the coming months.
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