UTA Signs Digital Content Studio Secret Location
Last month, the Los Angeles- and Toronto-based company became the first to win an Emmy for a virtual reality project, when the Sleepy Hollow Virtual Reality Experience, an installation experienced by several thousand attendees at Comic-Con this summer, earned an interactive media Emmy for user experience and visual design.
In addition to its unique virtual and augmented reality work, Secret Location also has built websites, apps and created linear digital content (i.e. webseries) for film and TV clients including Insidious 3, NBC’s The Blacklist, IFC’s The Spoils of Babylon and BET’s The Book of Negroes, as well as for brands including Samsung, Toyota and Red Bull. It currently is working with Syfy on a virtual reality series called Halcyon and with GE on a story about China’s largest wind farm.
UTA will work with Secret Location, which has twice won best of show at the Banff World Media Festival, to expand its business in both non-traditional and traditional media. In addition, the agency – which has one of Hollywood’s longest-running and strongest digital departments – will advise on its social and digital media strategy.
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