Unity Warns VR Forecasters “Wrong,” Sets Course Correction
John Riccitiello, CEO of game engine company Unity, set a course correction for virtual reality adoption in his keynote address at the Vision VR/AR Summit conference in Hollywood this week. Riccitiello warned, without equivocation, that analyst prognostications suggesting VR will become a $100 billion industry by 2020 “are wrong.” He assured the audience of 1,500 plus developers that VR is a transformative platform that will reap financial rewards in the long run and give birth to great “century companies” like Netflix and Disney.
There are three hurdles that VR must overcome —cost, content and user interface — and they will be addressed. VR will be affordable, but not in 2016. Great VR content will be available, but not until 2017 or 2018.
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